In a shocking revelation, research has revealed that adverts running on non-social media sites get better click-through rates than on sites such as Bebo and Flixter.
Via Brand Republic, social advertising network Lotame compared figures with Google’s Doubleclick – although interaction with ‘advertising communication’ was higher on social networks.
There are a stack of reasons why this [...]
Entries Tagged as 'advertising'
New research states the obvious for advertising on social networks
September 28th, 2009 · Comments
Tags: advertising
BMW’s new ‘Joy’ ad doesn’t have that effect on me…
August 26th, 2009 · Comments
I’ve always been a big fan of cars and motorcycles, coming in somewhere on the Steve McQueen/Jeremy Clarkson end of the spectrum, and I’ve liked a lot of BMW’s.
But their latest ad just really doesn’t work for me:
The problem is that it’s mixing two things badly, and comes across as incredibly patronising: ‘at BMW we [...]
Tags: advertising · marketing
Attribution in advertising…
May 13th, 2009 · Comments
I’ve just been reading a great post on the Creative Review blog which covers a growing issue in advertising at the moment.
Namely, the increasing crossover between videos on Youtube, and mainstream advertising which may or may not have been inspired by the original.
Honda’s Let It Shine commercial led to similar thoughts from Carl and Dave.
And [...]
Tags: advertising
Interesting summary of why online advertising is failing
March 22nd, 2009 · Comments
There’s an interesting summary of the reasons why the current advertising model is unlikely to survive over at Techcrunch.
I’d just recommend skipping the comments unless you want an instant headache.
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Tags: advertising

