Still here – 6 years of blogging and 4 years of data…

Although I started publicly blogging at TheWayoftheWeb on a blogspot account back in 2006, it was only in 2008 that I switched to WordPress and installed my current Google Analytics account, so May 1 is kind of an anniversary. Technically I really started blogging back in about 1999 with a Homestead website, but that didn’t progress further than some horrific design decisions and a couple of extremely half-hearted business ideas, such as a database of pub reviews (I still occasionally wonder how much revenue the likes of FancyAPint make!)

Either way I’ve constantly veered between writing about marketing and journalism, with the occasional posts about blogging and more personal topics. I’ve invested about $300 in the site over the years, including domains, hosting and themes, and I’ve apparently published 1,299 posts, so an average of 20 per month.

And in the last 4 years, that’s brought me over 113,000 visits, almost 100,000 visitors (Should happen in May), and 157,041 pageviews.

It’s also resulted in about $30 in advertising revenue during the period I experimented with ads on here, and about 3 times as much in affiliate revenue.

So you may think reaching 100,000 for around $180 and a lot of time wasn’t the best way to spend my time?

 

The real value of this site:

But that’s ignoring the real value that this site has given me and continues to deliver:

  • Leads for my digital content and marketing business – I don’t need to reach a million people, if I reach 20 or 30 that want to hire TheWayoftheWeb to provide content, marketing or training.
  • It keeps me writing – If there’s a time when I’m focused on other work, this place is the one where I can write whatever I like, whenever I like, although as it’s the only form of marketing for my business, I’m probably doing that slightly less now!
  • It’s entirely mine – All the content is mine, all the data is mine, and I set the rules regarding privacy. 2 minutes of tweaking domain settings and I can move it wherever I want, whenever I want.
  • It’s helped meetings – Surprisingly often I’ve been in meetings where clients or agencies etc have seen my blog and have even occasionally mentioned a post or brought a printed copy along to discuss a particular point.
  • It gets me referenced – Not only does it provide proof of my identity to the likes of Google+, but it’s also been linked to from the likes of The Guardian, and The Wall Street Journal.

 

Blogging dying?

In the time I’ve been blogging, it’s been pronounced dead at least 3 or 4 times, and the latest eulogies are probably the strongest yet with numerous studies suggesting corporate blogging in particular is fading fast.

And personally I think that’s great – because the more my competitors and my client’s competitors ignore the benefits of regularly publishing fresh and quality content on their own domains, the easier it is for me to succeed.

I’ve seen client sites grow massively over the last 12 months. And I’ve seen some of my own sites which are more focused and targeted on mass audiences go from a couple of thousand readers per month to 70 or 80,000 per month.

So although I share some of the fears that others have written about regarding the future of the open web ( For example, see John Naughton and Brendan Cooper in the last couple of days), there’s still a lot of success to be had before the opportunities may start to close.

Feel free to get in touch if you want to take advantage of them right now.

 

Oh, and in case you’re interested, here are the 10 most popular posts so far:

  1. The best webcam-based augmented reality application
  2. 2012 – The year of 3d printing?
  3. Has Microsoft made a major marketing mistake?
  4. The best G1 application, augmented reality and Moore’s Law
  5. Solving Feedburner Feedsmith problems with WordPress 2.9
  6. The best social games on any platform
  7. Problems embedding Youtube videos in WordPress
  8. Augmented Reality needs to jump the shark
  9. Breaking the habit of broadcast media
  10. How the traditional world punishes social media

49% of the world’s top 100 blogs are using WordPress

An interesting study released yesterday by Pingdom reveals that 49% of the top 100 blogs as ranked by Technorati are using WordPress as their CMS platform.

You can debate whether Technorati is still a decent ranking system, and it doesn’t include 8 sites for which information wasn’t available, but 40% of the sites with available information are on self-hosted WordPress (with 9% on WordPress.com’s hosted alternative). The article also has an informative list of what each of the top sites is actually running on – sadly TheWayoftheWeb just missed out on making the list, but for the record, I’ve been using self-hosted WordPress for a number of years now for pretty much all my sites (I do have one or two on both Blogger and Tumblr).

There are a number of reasons why I recommend self-hosted WordPress, including the fact that you have ultimate control over design, data etc, and as long as you’re backing up regularly, you’re better offer in the event of hosting/domain name failures.

It also gets increasingly easy to use – in addition to usability improvements to the core product, all the big third party theme providers and frameworks have made big steps in making everything quicker and easier to setup. Most of my sites currently run on the Genesis framework from StudioPress (aff link), but there are also great products I’ve been checking out from the likes of Headway and Pagelines, who are both offering drag and drop customisation.

More and more themes are now coming with responsive design as standard (meaning your site automatically works on mobile/tablets), and it’s really easy to find extremely talented designers and developers who are not only familiar with WordPress, but the relative ubiquity of it keeps prices fairly realistic. If you’re stuck for designers/developers I’m always happy to recommend several that I’ve enjoyed working with both on my own sites and client projects.

And that’s before you get into the various projects built on top of WordPress – for example, Jigoshop, a client of mine who produce a frankly amazing WordPress eCommerce solution. Not only can you install and set-up a fully functioning online store for free, but there’s an amazing range of extensions for it already which means your shop has all the services at a level you’d expect for a big online retailer.

And if you need some help, I can provide domain names and hosting, plus initial set-up for a low fee, having currently set up a number of sites for my own projects and for a range of friends and businesses, which regularly get many thousands of visitors each month, so feel free to contact me. I’ve also had experience of transferring sites from other platforms, and if you just want some quick tips, advice or reassurance, feel free to give me a shout!

Backup. Restore. Protect

It may have been April Fools Day on Sunday, but it was actually Saturday March 31 that held all the ironic humour for me this year. That’s because it was ‘World BackUp Day’ (unfortunately the site appears to be down right now!), designed to promote safe and secure second copies of all of your data, and I was spending it reinstalling my operating system due to a malware infection.

 

Malware can get you, even when you’re careful:

I tend to be reasonably careful, particularly on the laptop I primarily use for my business. I have antivirus software installed (McAfee for the record), I run some browser add-ons for extra safety and I try not to visit any websites which I know or suspect could be dangerous.

Security

I also don’t click on links in emails offering Nigerian lottery winnings or direct messages on Twitter which suggest there’s a ‘really bad picture of me’ with a link obscured with a shortened link.

And yet on Friday afternoon I was hit by a spoof version of a legitimate program which not only then covered my desktop in pop-up windows, but also proved a complete pain to remove as it edited the computer’s registry and made sure it reappeared every time I thought I’d successfully eradicated it.

The one good thing is that there are now plenty of websites giving detailed instructions on curing more problems as soon as they appear – unfortunately it took a couple of attempts to find one to deal with the current version of the malware, but it’s worth having a look around to find trusted and reliable sites before you need to Google them in a hurry.

And incidentally, a new piece of research just published shows how easy it is to fall foul of a widespread problem – on average 2 of the top 25,000 websites in the world (ranked via Alexa) serve malware to visitors each day on average. Or problems can occur installing apps – even from ‘official’ sources such as the Chrome Web Store. This doesn’t mean you need to be paranoid, but does mean doing some research and thinking before clicking on links, installing apps, and putting some effort into protecting yourself and your data, including if the worst happens.

 

The importance of backups:

The good news is that I finally managed to remove it successfully, using a couple of anti-spyware programs I hadn’t tried before. Having finally killed the process and restarted my machine to ensure it wouldn’t reappear, I was left with one further problem – the malware had also been created to remove all desktop icons, links and to stop anyone searching from programs which would interfere with it.

hard drive 32/365

So a Restore/Re-Install was needed. But trying the automatic Windows Restore didn’t work – it was only the proprietary manufacturer backup which worked, sending my laptop back in time to the first day of 2011.

I always ensure I have two copies of all data relating to work – one copy is stored on a removable hard drive which is kept in a different part of the house to the laptop when not in use, and the other is stored ‘in the cloud’ on an online storage system which automatically saves any changes made to any files.

Pictures are always backed up on the hard drive, and also uploaded to Flickr on a weekly basis, as are most videos. But I did lose all my (legally) downloaded music as unfortunately I’d cleared all the albums from my hard drive backup whilst I sorted through them and put them into some sort of order.

Aaaaaaaaaargh.

And even worse, I have a nagging feeling that some images and videos of my son appear to be missing, and it was pre-upload/backup, which means they’re gone forever.

Going back so far also means I’ve spent about a week receiving updates every time I fire up my laptop, which then install on Shutdown and leave me stood around for ages when everyone else is going home.

 

Re-install, Rebuild, Update,Protect:

So what have I done since? Well, seeing as I’m fully paid up for McAfee for a while longer I’ve made sure it’s completely up-to-date and double-checked the set-up. I’ve also started testing one of the new programs which seems to have killed the malware on this occasion, and one other anti-virus solution which is available for free download. No single program is lightly to always cover everything 100%, but having 2 or 3 available means I should be able to cover most options.

I primarily use Firefox as a browser, so I’ve added ‘AdBlocker’ and ‘No Script’ to cut down on the risks. There’s a moral issue with using AdBlocker, in that it deprives ad-funded sites of revenue by stopping any advertising from appearing, but you can quickly and easily whitelist sites you trust, as you can with No Script, which stops a lot of sites working initially as it blocks all Javascript. That’s great for preventing malicious attacks, but it’s not a solution that will be 100% effective – for many sites to work, you have to start allowing various processes to run, and as mentioned earlier, even trusted sites can sometimes end up unknowingly spreading malicious software.

Protected Area

But on balance I think I’ve done a reasonable amount, as well as double and triple-checking all backups are running correctly both for the laptop OS and Software, and for the Files and Data. I’ve reinstalled the programs I use on a regular basis, and set them all back up to work properly, and I’m working at full speed again.  You can never be 100% safe, but with the right processes in place the occasional problem isn’t as much of a hassle, and a clean install can be quite a refreshing spring clean of all the old junk you’ve got on your PC which isn’t actually used.

It’s also reminded me to audit my accounts and passwords on my sites, remove unused WordPress plugins, and update everything on social networks etc.

3 quick productivity tips for the weekend

If you’re like me, you’ve probably skimmed through a variety of productivity tips every week, planned to take a closer look, and then forgotten about them by the weekend. But recently, I’ve made 3 key changes which have really helped my productivity by reducing the information overload we’re all experience between email, social networks and the constrant stream of new content being published.

1. Archive all emails older than 2012:

With the amount of emails I get on a daily basis, Inbox Zero seemed about as likely as taking a vacation in Narnia this year. Prior to the last two weeks, I’d kept trying to delete or respond all emails, but the number never seemed to drop below 1500 which was pretty overwhelming. By archiving I can reassure the librarian squirrel instinct in me the email is still searchable, but now I’ve got a far more manageable 200 emails left for 2012 to action or file for responses. Much less stressful, and suddenly my email looks more like an actual action list, rather than a mess.

 

2. Cut down on RSS:

RSS is not dead – it’s still the most effective content delivery system around. The problem is it’s too effective in allowing me to hoarde every possible website I enjoy, but noone has come up with a way to de-dupe the echo chamber that is particularly bad for tech blogs. So in addition to removing a number of sites I rarely get useful information or great entertainment from, I’ve also cut down on the number that constantly publish ‘me too’ coverage.

I’ve also resolved to only check RSS at the end of the day, when everything else is done or scheduled for the following day – I love keeping up with the latest news and the best articles and features, but I’m not running a site for breaking news, so I don’t really need to check RSS every 30 or 60 minutes these days.

 

3. Kill cross-platform duplication

I’ve suddenly realised that I read some sites via RSS, see their updates on Facebook and their tweets on Twitter, as well as an occasional appearance on Google+. And there are very few people in the world who I need to pay that close attention to.

I’ve finally been making use of the ‘Hide All By’ option next to every Facebook update, and it’s definitely helping in making it a more usable social network, and letting me actually use it to keep up with my friends. The brands I like still get a ‘Like’ for their page for what it’s worth, and I don’t have to be bombarded by updates from a 10-year-old film I listed on my profile years ago.

 

OK, so this isn’t the most comprehensive productivity toolset you’ll see, but importantly I’m getting much more done with probably 30 minutes of effort to archive emails, unsubscribe to some sites and hide some Facebook posts. That’s short enough that you don’t have to wait until next weekend to get it done…