TheWayoftheWeb

One response to a changing economy, whether global or digital, is to pursue efficiency. Cut costs, overheads, staff and anything else you can to make your company as efficient as possible.
I’m quite obviously not Umair Haque, but I’ve been in companies or known friends and associates who have all been part of this drive at [...]

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There’s no need to worry about me, if you’re a company I buy products or services from.
After all, I’m just one person – you’ll barely notice the difference if I stop buying things from you. At most, I might make the buying decision for a family of three, so you won’t lose that much cash [...]

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It’s always nice to be able to post about good things for a change. So I thought I’d highlight a television advert I actually enjoy, and a company which have given me good service.
First up – the advert:

It’s a new Dyson, and I think it’s a great example of a product with the marketing built [...]

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Dave Cushman has written an interesting starting point for locating the differentiating value your business brings to a networked world (Build on what the networks can’t touch), but while I agree with the general sentiment, I wanted to post about the theoretical problems I’m having with some of the specifics.
Dave writes:
‘Ask yourself which element of [...]

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