What’s in a crowdsourcing….

I was going to write an eloquent and heartfelt post regarding everything that’s wrong about the attempt by Golley Slater to rebrand by a hamfisted attempt at ‘crowdsourcing’ – another example why really we should be stricter about how the term is used, and why co-collaboration should probably replace it.

But then I spotted the always interesting Andrea Phillips had beaten me to is on her blog, Deus Ex Machinatio. Worth reading the post if you’re interested in ever trying to actually achieve something productive using crowdsourcing mechanics, and also if you’re interested in transmedia and game design/mechanics etc.

So I’ll get back to working and trying not to lose myself in playing with Google +. Despite being touted initially as a ‘Facebook killer’, it actually seems more and more people are coming round to thinking of it as a potential rival to Twitter in the curation of streams of content. Similar to how Twitter might have evolved lists, or how Tweetdeck used them to create a more workable interface at scale.

 

Curation and the paradox of user-generated radio

I’ve been having a quick play with Turntable.fm since signing up last night and it’s got me thinking about user-generated and user-controlled radio, which is something I was involved with at Absolute Radio with the dabbl project.

Internet radio listening is a pretty small proportion of overall radio listening, and I wouldn’t suggest otherwise in the near future, even if just to escape the wrath of James Cridland. So then you have user-generated radio as a niche within that area, and yet there are a number of services which have been joined by Turntable FM…

Those are the immediate ones which spring to mind, and you could possible include the likes of Spotify (Although the social playlist sharing really takes place outside of it) or mFlow. And there are an increasing number of social sharing music apps for smartphones.

In an age of democratisation of content creation and particularly at the moment, content curation, it seems as if simple and easy user-generated radio is an obvious desire and fit. Make it quick, simple and easy, and you don’t have to worry about on-air talent or programme managers. And at the same time, everyone will love and share the service because they’re involved, engaged and that’s what social networks are all about.

So you’ve got Blip.fm, which has been around for ages, and is in effect a musical microblogging service which produces an effect of crowdsourcing John Peel as you follow a network of users all ‘blipping’ individual tracks.

You’ve got Jelli which has the benefit of pretty quick and simple ways to vote for tracks which may get played with enough votes, and the added incentive of hearing your choices actually play on a number of U.S radio stations. This was also the model for dabbl, although the track selection was more controlled by the Absolute Radio team to enable a more consistent listening experience.

And you’ve got Mixcloud, which is probably my favourite for actually relaxing and listening to great music – particularly the soul and funk mixes of the user HeavySoulBrutha.

Increasingly all of those services are interlinked with Facebook and Twitter, allowing for a high level of integration where the people are.

And yet, something just never quites fit right from a purely consumer point of view (I’m not going to go into the problems of licensing and running a UGC music service).

I’m struggling to define it accurately, but for me it’s almost impossible to find the right sweet spot between involvement and the listening experience.

Blip.fm can be hugely fun for a while, but also massively jarring when random songs are played after each other. Jelli and dabbl both did a reasonable job of allowing you to have an input into station output, but always with caveats over how much impact you have as an individual – and that impact will always lessen the more popular the service becomes, meaning that your aim to be able to play and get respect for the music you love is always slightly at odds with that of the service to become massively popular and afford the server costs.

Mixcloud actually has the best listening experience, and I think that’s because the perceived barrier to entry is higher – you need to actually create a decent mix of tunes and upload it yourself, meaning that a higher level of curation and DJ ability goes on. That compares with Turntable which allows for recognition and point scoring, but the impressive speed of track selection and playing tends to mean that you get a more random listening experience. Turntable is still in limited access at the moment, but unless it gets really popular, it’s still going to be easy for someone to jump onto the decks and play something completely out of kilter with the rest of the room.

The reason I struggle is that open democratisation and curation of text, images and video services has been a great thing. I read a lot of sources I wouldn’t ordinarily discover and the quality ratio is pretty high. The same goes for photos and videos. And in my network, I should benefit from knowing a higher-than-average number of musical experts, but it never seems to play out like that.

So why do you think user-generated and user-curated music services struggle so much in comparison with other art forms? Is it something inherent in music itself? Is it that the skill of curating a selection of music is less attainable?

Or is it the lack of human interactivity which is missing? With a traditional DJ on the radio, you get their opinions and entertainment in between records. With dance and club DJs, you get to see the human behind the turntables or laptop. But with user-generated radio online that element is a lot more subdued, and hasn’t really been brought out by any service yet, without a lot more effort on the part of the listener.

Could it be true that human-generated radio is actually just missing essential elements of humanity?

Open chance to talk at TED

This is rather cool. If you’ve never sampled the TED talks, I’d recommend having a look, as they definitely live up to the motto of ‘Ideas worth sharing’ on a huge range of topics, including creativity and marketing. And now there’s the chance for anyone to audition their own idea for a TED talk by April 25th.

There’s more details on the TED blog, but basically you upload a one minute video to Youtube or Vimeo, and then enter via an online form. And if you’re a finalist and can make your own way to New York you’ll be in the first ever public audition to either end up on the TED website, or appear at TED2012.

There’s not a long time before April 25th, but the one minute video is meant to be all about the idea and a sample rather than the finished product – and I’d imagine the typical person submitting will have already been thinking about the idea they think is worth sharing for a while now, but this gives them a chance to get it out there.

 

Geek curry night in Peterborough…

The belated arrangements for the fourth meetup for ‘Digital People in Peterborough‘ have now been announced, and in a change from the pub format, it’s going to be a curry night

I’m still surprised that something I’d mentioned in passing to my good friend @pjeedai and virtual acquintance (at the time) @joffff has turned into a regular meetup which sees 20+ digital people get together for drinks, food and chatting. All from just deciding a time and a place and seeing if people would turn up.

And it’s continuing to grow. We’re getting a reasonable amount of people checking out the site regularly, more and more people are registering and posting in the forum, the Facebook page has got 34 Likes so far, and the Twitter account has 25 followers.

That might be small if you’re used to reading case studies of global brands and millions spent in marketing, but as a group which met for the first time 5 months ago, and which has come together from nothing, I’m pretty amazed. And particularly as it’s revealed how many talented and skilled people are in the area – as a result, it’s led to the founding of digital design and development company Jodanma, of which I’m a co-founder, for example.

With the ease of communication and organisation, if you’ve ever wondered about starting a community around a cause, shared hobby, idea, dream etc, there really is no excuse not to give it a go. Maybe it’ll become massive in terms of size, or value. And maybe it’ll take a bit of time and work. But there’s no excuse for not giving it a try and finding out who else is interested…