TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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Entries Tagged as 'Digital Culture'

How the ‘traditional’ world punishes social networking

March 8th, 2010 · Comments

If you’re familiar with social networking it can be easy to scoff at the latest report of the non-digital native world failing to understand the benefits of the connected world. But sometimes, being ahead of the curve can carry a cost.
A U.S. University Professor was recently suspended because of a Facebook status update on what [...]

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Tags: Digital Culture

Google Buzz proves problems with single online identities

February 24th, 2010 · Comments

I’m assuming most people have been caught up in the huge amount of discussion around Google Buzz, the new social sharing and conversation tool from Google which surprised a lot of people by suddenly appearing as a full release within Gmail, and again by having some serious privacy problems at launch, which Google has had [...]

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Tags: Digital Culture

Real investments in virtual worlds continue

January 3rd, 2010 · Comments

I was pretty surprised to see social media blog Mashable is ‘utterly baffled‘ by someone investing a record $330,000 in a virtual space station in the online MMORPG Entropia Universe, despite the fact they themselves quote figures of $600 million invested in virtual worlds in January 2009 alone, and the $2 billion virtual economy in [...]

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Tags: Digital Culture · Videogames

The time is right for pervasive social gaming

December 9th, 2009 · Comments

I remember a quote from a Microsoft exec around the time of the Xbox 360 launch, in which he outlined his dream of console gamers being able to play a title like Halo on a console, but also contribute to the game via mobile devices. (I think it was J.Allard, but trying to find the [...]

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Tags: Digital Culture · Videogames · xbox 360