It should be ‘Joy in Books’, not ‘Joy of Books’

A number of people have been sharing a cool video which features animated books moving around a Toronto bookstore. It’s named ‘The Joy of Books’, and it’s a well-made, enjoyable creation which is fun to watch, as you can now see:

But possibly as a result of the title, a few people are using it as an example of why print is in some way superior to an electronic version.

And that’s rubbish, quite frankly.

There are two elements of books that elicit joy:

  • What’s in the book
  • What surrounds the book

None of that is inherent to print, eReaders, parchment, hieroglyphics or any other transportation medium.
Wall of Books

What’s in the book:

Amazing writing and art will bring someone joy. I’m happy reading William Gibson books in print or on my Kindle, and if he decided in the future that he would only inscribe his work into the trunks of trees, I’d be trying to find a way to fund a private forest in my back garden.

As long as the typeface is legible, and the art is clear, then the transportation of it matters not a jot. Possibly my last line of resistance was comics and graphic novels, but even in this case I’ve overcome my reservations about reading them electronically when I’ve been borrowing an iPad. And as always, great writing and art works.

That doesn’t mean that there aren’t things that could be improved – reading a PDF on a Kindle can be frustrating when the text and font aren’t suited, but PDFs have always been the work of the devil regardless of how you’re forced to encounter them.
Christopher Moore book signing

What surrounds the book:

Here’s where it gets more interesting. So the first aspect to transfer between formats is the social aspect. Reading to my son from a printed book or a Kindle doesn’t matter in terms of the benefit and enjoyment he gets from someone reading to him. Chatting about the book with other people isn’t diminished by a screen, and lending is a possibility now. In fact, electronically I can share Creative Commons books directly with friends around the globe, ensuring they can read the same ‘copy’ as me.

There are differences in the physical sensation. It’s not so much the turning on a page – the way buttons work to flick through a book on the Kindle is a pretty damn effective substitute. But particularly the smell of an aging book hasn’t been replicated electronically (Although it easily could). Not sure that’s a particularly great source of joy though – more an association that old paper quite often comes with great stories.

Then there are two tangible areas which reflect the hoarding of knowledge – the receiving of a book as a treasured gift, and resale value. The resale value of most books is negligible thanks to the massive inventory of mainstream paperbacks, so it really only applies to niche hardbacks.

And then we come to gifting – particularly if it’s a family heirloom or with handwritten notes. That’s the only area in which culturally it’s hard to put the same weighting on an electronic version, but that shift will undoubtedly happen to some extent, leaving either small inventories of the most popular gift choices in print editions, or print-on-demand for anything which isn’t in a classic gift choice.
kindle_etch04

Either way, the pleasure of the contents, the social aspect of sharing and discussing, and many of the other areas of enjoyment when it comes to literature are already present in electronic formats, and some of the others could be closely replicated. That’s why the joy is ‘in’ the book, not ‘of’ the book.

Media companies and losing talent

A couple of very interesting posts regarding the ever-changing media world popped up last week. Jeremiah Owyang catalysed some interesting discussion when he posed the idea that the Golden Age of Tech Blogging is over (A theme I’d covered earlier with a less provocative headline – curses!) We both broadly agree on the topic, although I think we’re probably both being slightly biased towards anecdotal evidence and especially an understandable English-language bias.

One thing we both mentioned was the move for senior writers and contributors from notable blogs to be starting out on their own – whether as a group or individuals – e.g. The Verge, The Kernel, Uncrunched, The New Gambit, etc).

And related to that was Neil Perkin, with a typically insightful post asking ‘Why big companies get rid of talented people?’. Considering AOL looms large in the stories of TheVerge and Techcrunch,  it’s a pertinent question to the state of tech blogging, along with all large media businesses at the moment. To quote:

Despite talking a good game, many large organisations remain relatively poor at moving talent around the company. The silo culture that still characterises many businesses doesn’t help. Requirements and expectations become optimised to local needs rather than those of the organisation as a whole. Strangely, the people who can really see the bigger picture and are often the ones to challenge existing assumptions are the ones that begin to not fit so easily into those silos. So companies take the easy option.

In my view, it’s their loss.

I’ve certainly suffered from those elements of traditional business culture, and also been lucky enough to benefit from senior individuals who looked beyond it and saw reasons to do things differently. I also commented on Neil’s post that there’s an element of a culture clash – anecdotally, the most talented digital and non-digital people I’ve worked with have all been more concerned with solving problems across the business than staying within their assigned role or concentrating on office politics and have often suffered for it, even within firms which are supposedly extremely tech focused.

The major difference is that digital tools mean those people have less reason to accept their given role – there’s greater access to other opportunities whether with another company or via self-employment. I haven’t timed it for a while, but a new site via Blogger, Tumblr etc is about 1 minute to set up, and however long it takes to get your first post written – all for no financial outlay.

exit.

 

How big media companies can keep talented people

1. Hire and fire the right people:

First up, there’s an oft-quoted rule about A players hiring A players. You need to be hiring people who you can trust with the freedom I’ll mention in tip 2, and who can work with a high degree of autonomy. Those people who will identify a problem, come up with a solution, and then get it done, rather than just sitting there.

You also need management at all levels who can accept constructive criticism, work with it, and are able to change things. And you need a level of honesty throughout about whether or not it’s working, because even if you can convince yourself within your business that everything is fine, it’ll still be apparent outside of the office by the output.

2. Freedom

Everyone knows about Google and their 20% time. Barely any companies ever actually do anything similar. Lots of people can provide empirical evidence about how small changes and innovations lead to big results, and yet very few companies ever put that type of approach into practice. Every company would love the next big thing, but hardly any would let someone build something and get it straight out the door to see whether it works or not, without months of watering it down into something non-offensive, and uninteresting. I have to mention my former employers at Absolute Radio as one example of a business which puts an above average level of mutual trust and respect in the talented people they employ, and as a result continue to constantly churn out a variety of interesting projects and innovations, some of which are highly successful.

And when it comes to freedom, common sense goes a long way in revising employee contracts and guidelines for areas such as social media. In a litigious area, it’s easy to forget the effect that what may have seemed a legal safeguard will actually have on a normal employee, especially when it comes to legal attempts to own innovation rather than encourage and reward it.

3. Support and reward

Psychologically, money is not the biggest lever to increase productivity and success, provided it’s at a decent level. Crucially in the media industry, the attraction of a career leads to a high amount of applicants for roles, and a correspondingly low level of pay for many. If you want employees to focus on the best way to make your business more money, then you need to understand they can’t do that if they’re constantly worrying and stressed about making the next mortgage payment and their increasing overdraft.

I’m not suggesting you pay huge amounts over-the-odds for people who aren’t going to be productive, but that you adequately reward people that are. And that doesn’t necessarily mean in basic wages – give people a chance to share in success, and make it meaningful.

Whatever your opinion of Richard Branson, there are examples in Business Stripped Bare of cleaners and watersports instructors rising to management positions. At the same time, cabin crews on their airlines earn slightly less than competitor employees but receive other rewards for their contributions to improving the business.

 

Culture Jamming by Hugh McLeod (cc Licence, ref gapingvoid.com)

It’s worth reading this Hugh McLeod post that accompanies the above cartoon on Culture Jamming. The money quote is:

chan­ging your company’s for­tu­nes NOT by trying to directly change what the gene­ral public thinks of you, but by trying to change what YOU think of you.

And that’s the massive, massive problem with most media companies up until now. Along with marketing and advertising, they’re the companies most used to talking at audiences, and have spent decades, or even hundreds of years perfecting that art. And when you’re used to playing a part to an external audience, it’s hard to even start to acknowledge what’s going on internally.

The user experience of sex…

Really interesting video of Tor Myrhen, the President and Chieft Creative Officer of Grey New York using the tale of how he lost his virginity at age 14 to compare the user experience of the process between 1986 and 2011.

It’s a good reminder of how technology may change, but at their core people don’t, and how although the core desires and motivations remain identical, the ways in which we communicate and connect do lead to different interactions and outcomes. But where it goes further for me is in the repercussions of those changes and how they may have an effect on the way our core desires now manifest themselves

Desire in the connected age:

I’m not much younger than Myrhen, so most of the references are pretty familiar, particularly skateboarding. I actually have a VHS cassette that a friend put together of a group of us hanging out and attempting to skate from around 20 years ago, and I wonder whether I’d have let myself be filmed if I thought anyone outside of the five of us would ever see it? I’d still want to be an awesome skater, and I’d still suck, so would I dare go near a board if I thought it would end up on Facebook and Youtube in minutes?

Given the public nature of connections, would I have pursued the same girls, or had the same serendipitous moments of mutual interest? And would my friends have been using technology to screw them up more effectively than they managed in real life?

And when some of those teen romances inevitably ended, what implications does it have when it’s announced publicly on social networks, with an almost micro-celebrity level of PR regarding who was dumped, whose story gets out first, and who gets blamed?

As Myhren says, all of the data that got shared on Twitter, Facebook, Tumblr, and indexed by Google, is essentially around for eternity, or at least as long as those companies are with us, so flashing forward 20 years in my own life, what effects does that have on me now? In my 30s in 1986 it would have taken a lot of effort to track down past friends and girlfriends if I was feeling nostalgic, compared to a quick search on Google and some social networks – I’m in regular contact with three of my best friends that I met living in the U.S despite being terrible at keeping in touch before the broadband revolution really took off in the UK, for example.

Out of curiousity, after seeing this, I did a quick check to see how many ex-girlfriends I could track down with barely any effort, and without revealing my personal quantitative data, I managed about 70% success in about an hour. Does that change what happens with regards to nostalgia and ‘ending’ relationships which can be so easily resumed? Does it mean that although the desire for a quick romance still exists for many people, the reality is that it’s always easy for one party to at least attempt to resume it online, whether or not that leads to problems?

After all, the rules and guidelines of society, whether legal, religious, or community generated have all come about to enable humans to combine their core desires with the need to live, work and exist together in a fairly mutually acceptable way. So given that those rules and guideliness are changing at a faster pace than ever due to the speed of technological change, are we going to cope with the new rules and guidelines, and what does that mean for our kids? We can talk about digital natives seeing the internet and mobile as natural parts of their lives, but our kids and grandkids will still have the same core desires that we’ve had for centuries. The difference will be how they reconcile them with the world around them, both digital and physical.