I’m pleased to say that I’ll be one of the speakers at Torque Social, which is a new social media event dedicated to the motorcycle industry. It runs from Thursday 9th February until Friday 10th February 2012 at The Manor House Hotel in Gloucestershire, and should be a fantastic event as it combines two of the biggest passions in my life – using new technology to benefit businesses and their customers, and motorcycles.

Incidentally, if you book before December 16th, 2011, you can save up to £124 on tickets. And in addition to the focus of the event on explaining how to get real returns on using social media and technology, there’s also a networking dinner and the chance to grab 1-to-1 sessions with the speakers, meaning you can come away with really specific advice and actions for your business.

Social Media is perfect for motorcycling:

Without wanting to give too many spoilers as to what I’ll be running a seminar on, it’s great to see the motorcycle industry starting to embrace social media as a way to engage with their customers. Motorcyclists are some of the most passionate, knowledgable, and enthusiastic people on the planet when it comes to spending time and money on their hobby, but also sharing their love with other people.

And there’s always been a social aspect, whether it’s ride-outs, bike meets, or the experience of being part of a convoy of hundreds of bikers heading to an event. And along with the usual age, location and other social strata, there’s the fact that motorcyclists handily tend to divide themselves into groups by the type of bike they ride, and often the make and model.

Add the fact that most bikers are also keen on gadgets and technology, hence the huge number of forums and messageboards that have been around for many years, and the fact biking often becomes part of life rather than a hobby, and you can see the massive opportunities, especially as motorcycling is often under pressure from outside forces, such as Government legislation.

Plus, bikes are cool.