TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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Entries Tagged as 'marketing'

Middle marketing is a painful waste…

December 6th, 2009 · Comments

My parents are big believers in keeping windows open to let fresh air in, even when there’s frost on the ground outside. I’m not sure if I was any healthier, particularly when using the bathroom early in the morning/late at night, but it’s meant that given the choice, I’ll always prefer somewhere to be on [...]

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Tags: marketing

When personalised emails turn ugly

October 5th, 2009 · Comments

I’m all for personalisation and customisation. When done well, it can be a brilliant tool for helping people to feel part of a community.
But with anything good, there’s always a risk that something will go wrong if you’re not careful.
Hence why I had to chuckle when a recent major conference (6 letters with a : [...]

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Tags: marketing

Journalists, marketers and job losses…

September 23rd, 2009 · Comments

I need to tread carefully with this post, which came from a link via @davidcushman and @ajkeen. The article in question is Journos Losing Jobs at Three Times Rate of Average Workers which looks at the number of journalists being laid off in the U.S.
To put it in context, I’ve been fortunate enough to avoid [...]

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Tags: Digital Publishing · journalism · marketing

And I’m back in the top 50 UK marketing blogs…

September 2nd, 2009 · Comments

My blogging life has taken a bit of a hit recently, as the implications of taking a new, exciting, and involved job alongside having a young son have taken a bit of adjustment – thankfully I’m getting the hang of it, as long as the trains run on time and the wifi is working!
Plus the [...]

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Tags: Blogging · marketing