Sample ‘Paid Owned Earned’ by Nick Burcher

In the spirt of recommending others, I realised I’d somehow forgotten to mention ‘Paid Owned Earned’, a new book on marketing in a socially-connected world of paid, owned and earned media. It’s by longtime digital acquintance Nick Burcher, and rather than talking about it, here’s a handy sample to see if it might be helpful to you:

Paid Owned Earned by Nick Burcher

 

And if you’re tempted to make a purchase, here’s a handy link: Paid, Owned, Earned: Maximising Marketing Returns in a Socially Connected World. It’s available in both print and Kindle editions. And here’s a link for non-UK purchases.

This week I have mostly…

Over the past few weeks and months I’ve been on a major de-cluttering spree, which has particularly focused on my pop culture addiction. I’ve sold, donated and binned a fairly substantial amount of books and videos, with CD’s and DVD’s either ripped and archived or in the queue to be added with the next external hard drive purchase.

The net result is that I’ve made a small amount of cash by letting go of books I’d probably never read again, I’ve gained some space and perspective on what is actually most important to me, and I’ve been investing in more digital formats for the future. The only downside is that one of my favourite habits is to check out the books/films/cds whenever I visit someone’s house, which doesn’t work so well in the digital age. Hence a quick top-of-the-head list of my entertainment for the previous week (For more comprehensive lists, you can always check out Last.fm, Goodreads, etc, but some items either don’t appear or get forgotten…)

I’ve been reading:

Since getting a Kindle, I’ve devoured Bad Science by Ben Goldacre, which I’d meant to read for ages, and finally picked up. Not only is it extremely interesting for those with an interest in medicine and science, but it should also be essential reading for any journalist and writer who has ever had to deal with a press release containing data, technical terms, or plain BS. And it’s a pretty damning report on the state of national news reporting when it comes to big medical stories.

I also raised through With a Little Help by Cory Doctorow. Like Bad Science, I’d meant to read it for ages, and indeed had started via the Creative Commons edition that Cory makes available for free via his website, but to enjoy it outside of a PDF on my laptop I figured I’d pay the ‘Lazy tax’ to have the Kindle version.

It’s a great collection of short stories, and although some did appeal more than others, what is always consistent is that every Doctorow tale comes with insight and inspiration for the future of the internet/society/technology etc. Even an average Doctorow story gets you thinking, and there are a number in here which are way above average. If there were two authors I’d subscribe to for all future work sight unseen, it’d be Cory and William Gibson.

And finally I’m just finishing the Tao of Jeet Kune Do by Bruce Lee – something which I’ve always meant to read but never enough to make it to the top of my list when in a bookshop. But it seemed like good timing, having rekindled my interest in actually practising some martial arts again by The Pajama Game, rather than just watching the occasional film. It’s interesting because it’s not a ‘how to’ guide for individual punches and throws – it’s a sometimes random collection of notes loosely structured after Lee’s death into the philosophy and approach of a fighting style which has no fixed style. And I also happened to read this post by Charles Frith which features an interesting interview with Lee.

I’ve been listening:

In a shocking lack of awareness, I’d seen Laura Kidd occasionally being mentioned in reference to her fanbase on Twitter, but hadn’t actually got around to listening to her music until she recently released an album of remixes in aid of charity. That prompted me to check out her album Disarm (on Amazon, and on Spotify), under the name ‘She Makes War’.

Turns out I’m an idiot, she makes brilliant music including a free downloadable cover of ‘I Think We’re Alone Now’ which is now the version I’ll hear when someone mentions the song.

I’ve been watching:

Aside from catching the odd episode of Big Bang Theory and a passing interest in Man vs Food, the only thing I actually wanted to watch when it was being broadcast was Sherlock Holmes. At which point my parents decided to have their weekend telephone call, so I haven’t really watched anything this week. And luckily my strange soap opera obsession with Ice Road Truckers Deadliest Roads ended just before this week so you’ll never find out about it.

I will get around to watching Borgen, but will probably end up waiting for the complete series to become available rather than watching weekly – I’ve increasingly found it’s easier for me to spend a weekend immersed in a series rather than waiting impatiently for scheduling to mean that I get out of sync anyway.

In terms of films, there hasn’t really been anything grabbing me – I did catch random bits of films I’d already seen being broadcast yet again, such as watching Oceans 12 for long enough to remember why it was such a letdown. But I did end up watching the Smurfs, which combine Neil Patrick Harris with what has to be the best role Hank Azaria has played – normally his appearance in a film is a guarantee of slight irritation at a slightly annoying pastiche. One that kept a 3-year-old entertained enough whilst his parents could also enjoy it.

I’ve been playing:

Rather than television, any leisure time goes into the Xbox. The social side of Xbox Live defines most of this, with my current Forza Motorsport 4 obsession combining a group of friends and the still-present ambition to find a way to race regularly. I’ve also had a very short blast on Call of Duty: Modern Warfare 3, but it still hasn’t grabbed me as addictively as the previous games in the series.
Besides that I’ve finally been catching up on the downloadable content available for Grand Theft Auto 4, particularly now I know there’s a new one on the way, and also been slowly making my way through the Wild West version in Red Dead Redemption. Both are massive, epic games with enough storytelling elements to replace television and films, with the added advantages of interactivity and being able to pursue the areas and choices that interest me.

Beat ‘The Flinch’ in 2012

The start of a New Year is the perfect time to recommend ‘The Flinch‘, which is the latest book by Julien Smith, who previously wrote Trust Agents with marketing uber-blogger Chris Brogan. It’s not only a free download for all new and existing Kindle owners, but at a time when we’re all talking about our resolutions, and in my case New Year Obsessions, it’s the perfect time to take on the flinching reflex that stops us from achieving what we want.

And that’s the importance of the book, which is available via the Domino Project. First Smith outlines what ‘The Flinch’ is, and how it has to be overcome by champions, such as boxers. If you’re flinching away at the thought of being hit, you’ll never land a punch, so whether it’s boxing, martial arts, or any sport involving physical risk, you have to overcome that primitive instinct to get away from potential pain. It’s served us well when we were on our guard against sabretooth tigers, and isn’t a bad thing if you’re walking through town at night, but generally in our lives we end up misplacing it against minor inconveniences which get blown out of proportion compared to the actual risk to us.

That’s all fairly logical, but Smith does a great job of writing with infectious passion. More importantly, I was pleasantly surprised to see some assignments to actually get used to the reflex and how to react. They’re all relatively simple in theory and don’t take any effort beyond using objects you’ll have readily available in your house to create situations where you can learn to stand up to the flinching mechanism, and not shy away from it.

 

 

So whether you’re planning on tackling some specific challenges in 2012, or you’ve experienced flinching in the past and want some support in tackling it, there’s no reason not to pick up the free download. As is the case with all the Domino Project books, it’s a relatively short and quick read, but given the practical steps, it’s probably the most useful of all of them.

It’s Not About You Book Review

I’ve been lucky enough to be sent a copy of ‘It’s Not About You – A Little Story About What Matters Most in Business‘, which is the new book by Bob Burg and John David Mann.

It’s a business parable, following fictional character Ben as he attempts to convince furniture makers Allen & Augustine to agree to a merger, and highlighting important lessons about leadership along the way. I hadn’t read Burg and Mann’s first book, The Go-Giver, which also uses the parable format, but obviously it’s been a tried a trusted way of imparting wisdom and lessons since the Greeks. And Burg and Mann both have decades of experience in sales and business leadership – and also experience of each writing various previous books, including previous collaborations.

I’ve read through it twice now, and purely on a story level it’s enjoyable enough. The plot and characters are all to serve the ultimate purpose of the book so it would be unfair to judge it purely on a literary level, but I’ve certainly read worse works of pure fiction. It’s also a fairly quick read in terms of length and pacing – treating it purely as a story it’s a few hours at most to find out what happens.

It's Not About You by Bob Burn and John David Mann

Blurry photo of a good book - my copy of It's Not About You

 

But obviously the intention is to illustrate lessons about leadership and business, and to provoke you to think about them as they’re illustrated by the Yoda-like Aunt Elle. And the combination of real-world, out-of-the-boardroom examples work fairly well, along with the explicit summaries of the key lessons at the end of each chapter, which are justified in the fictional sense by Ben being given a blank book by his wife Melanie to store his knowledge. They’re also repeated at the end of the book.

But is It’s Not About You useful?

So obviously it’s enjoyable enough as a quick parable in leadership, but has it got useful lessons in it? The short answer is yes, and without spoiling anything, the title makes it fairly obvious that the lessons are about leadership, building businesses and most importantly how you can inspire, lead and interact with the other people in your company, rather than trampling over them.

With that in mind, it’s obvious in line with some other business authors, such as Seth Godin, and CEOs such as Zappos Tony Hsieh, who both give quotes on the dust jacket.

If you’ve read their books, there are still a couple of things that you might learn from It’s Not About You, but the main advantage is reframing the advice as a personal story, and the fact that it’s perhaps easier to stomache the lessons in how to act when they’re being told to someone else, and you’re not being taught at. I can certainly think of a few people who would probably prefer to read It’s Not About You than other business books, and they’d definitely get some valuable lessons from it. Essentially the value of the book is whether it transfers the lessons about leadership to you in a way which actually inspires you to change/act, and it’s definitely made me consider changing the way I do certain things already, so in that respect it’s well worth picking up a copy.

It’s out in the UK towards the end of November, in hardcover, e-Book and AudioBook formats, and you can pre-order from various retailers, including Amazon.