TheWayoftheWeb

For businesses, there are a couple of main ways to use social media for marketing purposes. One is to simply use the tools to get permission from fans and followers to feed out information and links, generally driving traffic back to your main site.
The other way is to engage with consumers and the public to [...]

[Read more →]

The concept of paying bloggers to create a post about your product or service is not a new one – and it’s becoming more of an accepted practice by both PR and Marketing teams, and bloggers themselves.
It’s led to the creation of disclosure rules by the FTC in America, and continues to provoke debate amongst [...]

[Read more →]

I’m working on a series of more practical guides to the basics of Social Media Marketing and beyond, and I’m also aware that the Marketing Measurement page is in need of updating.
So, if you’ve got any questions on Social Media Marketing, post them in the comments, and I’ll do my best to include them in [...]

[Read more →]

There has been a lot of debate recently about the need for companies and organisations to employ social media managers and specialists in a dedicated role – the main criticism appears to be that the role isn’t needed because employees already use social media.
That might be the case in a limited number of small organisations, [...]

[Read more →]