Why I love writing and technology…

…because done well, both can inspire people to act.

Whether it’s laughter or tears, love or hate, making a purchase or revolting against a government – both can provide amazing tools to inspire and encourage.

It’s how I ended up combining writing and marketing.

And it’s why I don’t dream about one day turning this business into an ‘SEO’ agency. Or a ‘social media’ agency.

I dream growing this business into something larger which is known for being able to enable change and action both internally and externally.

And it’s why I also think a lot about how that looks in terms of structure and recruitment.

And both of those issues are likely to become increasingly important this year, so if that’s the sort of thing you might be interested in, please do get in touch. Location won’t be important, but the right ideas will…

Still here – 6 years of blogging and 4 years of data…

Although I started publicly blogging at TheWayoftheWeb on a blogspot account back in 2006, it was only in 2008 that I switched to WordPress and installed my current Google Analytics account, so May 1 is kind of an anniversary. Technically I really started blogging back in about 1999 with a Homestead website, but that didn’t progress further than some horrific design decisions and a couple of extremely half-hearted business ideas, such as a database of pub reviews (I still occasionally wonder how much revenue the likes of FancyAPint make!)

Either way I’ve constantly veered between writing about marketing and journalism, with the occasional posts about blogging and more personal topics. I’ve invested about $300 in the site over the years, including domains, hosting and themes, and I’ve apparently published 1,299 posts, so an average of 20 per month.

And in the last 4 years, that’s brought me over 113,000 visits, almost 100,000 visitors (Should happen in May), and 157,041 pageviews.

It’s also resulted in about $30 in advertising revenue during the period I experimented with ads on here, and about 3 times as much in affiliate revenue.

So you may think reaching 100,000 for around $180 and a lot of time wasn’t the best way to spend my time?

 

The real value of this site:

But that’s ignoring the real value that this site has given me and continues to deliver:

  • Leads for my digital content and marketing business – I don’t need to reach a million people, if I reach 20 or 30 that want to hire TheWayoftheWeb to provide content, marketing or training.
  • It keeps me writing – If there’s a time when I’m focused on other work, this place is the one where I can write whatever I like, whenever I like, although as it’s the only form of marketing for my business, I’m probably doing that slightly less now!
  • It’s entirely mine – All the content is mine, all the data is mine, and I set the rules regarding privacy. 2 minutes of tweaking domain settings and I can move it wherever I want, whenever I want.
  • It’s helped meetings – Surprisingly often I’ve been in meetings where clients or agencies etc have seen my blog and have even occasionally mentioned a post or brought a printed copy along to discuss a particular point.
  • It gets me referenced – Not only does it provide proof of my identity to the likes of Google+, but it’s also been linked to from the likes of The Guardian, and The Wall Street Journal.

 

Blogging dying?

In the time I’ve been blogging, it’s been pronounced dead at least 3 or 4 times, and the latest eulogies are probably the strongest yet with numerous studies suggesting corporate blogging in particular is fading fast.

And personally I think that’s great – because the more my competitors and my client’s competitors ignore the benefits of regularly publishing fresh and quality content on their own domains, the easier it is for me to succeed.

I’ve seen client sites grow massively over the last 12 months. And I’ve seen some of my own sites which are more focused and targeted on mass audiences go from a couple of thousand readers per month to 70 or 80,000 per month.

So although I share some of the fears that others have written about regarding the future of the open web ( For example, see John Naughton and Brendan Cooper in the last couple of days), there’s still a lot of success to be had before the opportunities may start to close.

Feel free to get in touch if you want to take advantage of them right now.

 

Oh, and in case you’re interested, here are the 10 most popular posts so far:

  1. The best webcam-based augmented reality application
  2. 2012 – The year of 3d printing?
  3. Has Microsoft made a major marketing mistake?
  4. The best G1 application, augmented reality and Moore’s Law
  5. Solving Feedburner Feedsmith problems with WordPress 2.9
  6. The best social games on any platform
  7. Problems embedding Youtube videos in WordPress
  8. Augmented Reality needs to jump the shark
  9. Breaking the habit of broadcast media
  10. How the traditional world punishes social media

On stage for Jigoshop…

I recently popped along to the WordPress London Meetup on behalf of my client, Jigoshop, who provide a free, open-source WordPress eCommerce platform.

As part of a double act with Lead Developer Robert Rhoades, I attempted to explain a little about how Jigoshop operates as a business based on a free download, open source code, and working with the WordPress community, whilst Rob explained some of the tips for working with the software as a designer or developer.

Here’s the presentation – I attempted to go for extra open source kudos points by using Open Office Impress, which then got merged with Rob’s Mac-based slides via Google Docs, causing all sorts of formatting fun. Thankfully neither of us is responsible for design!

And as a bonus, it turns out that the presentations were being captured on video. So if you’d like to watch the slides accompanied by our mumblings, you can watch it here.

I’m also available to talk about technology, wordpress, marketing and digital content for birthday parties, bar mitzvahs and christenings – you can contact me here!

My New Years Obsessions for 2012

The most positive way to describe my life in 2011 would probably be ‘interesting’. Along with every high, such as celebrating my first year in business, there have been a number of lows, particularly when it has come to family life. So the coming of a new year is a welcome fresh start, and rather than partying to celebrate midnight, I’m choosing to focus on how I start 2012 tomorrow morning when I wake up.

And rather than setting out a list of resolutions, a term which seems almost invented to accommodate them being broken, I’m thinking about my obsessions for the next year – things which will continue to drive me forwards no matter what happens.

The Business obsession: Building businesses which enable others to gain control of their employment.

I’ve been thinking a lot about what I want to achieve work-wise. Obviously I’ll always be working towards greater financial security, as I suspect you will, too. And within my portfolio career in marketing, writing, teaching and other stuff, there are areas that I feel driven to concentrate on and expand.

But when I imagine success, I’ve realised a key motivation is that I know many, many people who are incredibly talented and skilled, and feel disillusioned with their current employment. So if I’m able to grow my business and can help other people become empowered to choose their own destiny in their professional life, that appeals far more to me than managing people in an office who are just paid to turn up every day.

So the plan for 2012 is to increase the turnover for my career, and get to the stage where I’m able to employ and empower at least a couple of those people on a regular basis by the end of the year, whether that’s in an existing project or something new.

The best way to achieve any plan is to break it down into smaller steps, which include improving what I produce for my own websites and the way I work, continuing to always do the best possible work for clients, and also making more of opportunities elsewhere.

The personal obsession: Building better connections with family, friends and strangers

Despite doing a reasonable job of keeping in touch with my friends and family via social networks, I’ve been a bit rubbish at actually catching up in the real world, and I’m obsessed with changing that in 2012. Not only do I need to keep working on being the best dad I can, I also intend to try to be a better son/grandson and friend to all the people who have supported and helped me over the years. It’s incredibly important that all of us make time for the people we care about, and it always benefits us as much, if not more, than it does the people we’re visiting/helping/supporting.

And by the same token, since being based more at home and outside of London, I’ve been rubbish at catching up with people I know well electronically, but failed to connect with in the real world. There are several people I haven’t seen in ages, and several more that I keep aiming to meet but fail to arrange it. And each one of them is inspirational in some way.

I have a sneaky suspicion that actually getting my social life together offline will also drastically help my creativity and business – I’ve already benefitted immensely from the clients with whom I regularly work in the office as well as virtually, from Digital People in Peterborough meets, and from the chats and conversations I’ve managed to make time for in 2011.

Again, I’m breaking it into smaller steps, by making lists of the people who I want to make time for, and sorting out my calendar in a more organised fashion.

 

How you can help…

No one achieves all their obsessions completely alone, and I’m going to take this opportunity to ask you for a tiny bit of help. Whether or not we’ve met before or chatted online, if you’d like to meet up for a drink or a chat, let me know. And if I don’t come back straight away with a date or time, then keep reminding me. Because I definitely want to meet up with you (if you’re not going to be in the UK at some point, then Skype works!) And this isn’t about me trying to sell your my services as a prospective client – it’s purely because there’s nothing more interesting to me than finding out about what you’re doing and what your passions are. And the fact you’re reading this means that you’re part of a self-selecting group that are guaranteed to be interesting – after all, you’re reading my blog aren’t you?

The only thing to know to save some confusion are that even if we’re meeting for ‘coffee’, I don’t actually drink the stuff, but mainline caffeine from soft drinks (I do, however, drink beer).

Here’s to a great 2012 for everyone, and I can’t wait to meet up with more of you this year.