Embed options for Tweets coming tomorrow

From tomorrow you can display messages from Twitter on your blog or website without having to save the image, edit it, upload it, and then manually add a link.

So rather than all of that, from May 4th, you’ll be able to grab some HTML code which you can then embed without any image editing.

Handy for bloggers, and hinting that more tools for sharing and curating rivers of tweets will be on the way soon. In some ways it’s quite surprising, considering Glam had monetised a curated Twitter feed back in February 2009. Suddenly you don’t need to be an insightful content creator or a developer to do something quite interesting – a new group of curators could now come to the fore to make sense of the streams of information flowing through in realtime. And although mainstream news organisations will undoubtedly give it a try, that’s also got to open up the options for more specialised and niche publications, or niche experts in subjects which journalists don’t always do a great job of covering.

Of course, it also guarantees that every embedded link will carry a (presumably followed by Google) link to boost Twitter’s search ranking for whatever terms are including in it, and it also gives Twitter another platform which is could use to push out advertising or other monetisation attempts.

Presumably it also will mean that tweets can be wiped out at the source – if a tweet was deleted until now, all the embedded screenshot images will remain. If everyone starts using HTML embeds and tweets are removed, all the evidence goes with them.

How to silence someone temporarily on Twitter

Need to mute someone’s tweets while you take a break for a bit? Fed up of hearing about a particular event or seeing a contact in an argument with someone? Worried that you might forget to reconnect if you unfollow them?

Muuter allows you to temporarily unfollow someone by automatically adding them again when a set time is reached.  Effectively it automates unfollowing and then following again after a period of a few hours – hopefully by which time the conference/event/argument has ended, and stopping that person from completing overwhelming your timeline.

Allow Muuter access by authenticating your account via OAuth, and you can select users to mute by direct messaging the service. There are also two bookmarklets to silence people via your web browser.

One thing to keep in mind is that every request counts towards your API usage, so don’t go crazy – as they say in the Muuter FAQs, if you’re looking to regularly block the same person or want to avoid them for long periods of time, it may be that you should just unfollow them once and for all!

How clients are adapting to Twitter expansion: new HootSuite app

Since Twitter acquired Tweetie to become the official Twitter iPhone application, worked with RIM to release an app for BlackBerry, and now released an official app for Android, the developers of existing applications are being forced to raise their game even more quickly than before.

One example is HootSuite, who just released their new iPhone application.

Probably the biggest addition is Facebook (Like Tweetdeck and Seesmic) – you can update your status, shedule updates and track your friends and pages. Going multiplatform seems to be one obvious step to go beyond an official single platform application.

You also get translation from, and into, over 50 languages. And there’s geo-location, HootSuite Labs (including ‘Bump to Follow’), a new landscape view, a new drag and refresh option, and a handy ‘reply to all’ feature to save time and typing.

Here’s a handy video guide:

Twitter equal to Facebook in awareness, if not in users

In the U.S. Twitter is now as well known among the population as Facebook, with 87% of Americans aware of each social network.

What’s interesting is the difference in growth and in resulting user figures, as shown in the Edison Research/Arbitron Internet & Multimedia Study. In 2008 only 5% of the population was aware of Twitter, as opposed to 50% awareness of Facebook.

The rapid increase in awareness of the microblogging service seems tied to the fact that a high proportion of the active Twitter users are in information sharing industries – e.g. media, marketing etc, and the fact that microblogging itself is so effective as sharing information. As Leo LaPorte said, it’s the ‘nervous system’ of the internet. It’s mean that mainstream television and print media now give a constant presence to Twitter, and more Americans are aware of the service than actually have internet access (87% versus 85%). Maybe they’re all using SMS?

twitter_facebook_awareness_edison

And yet despite this awareness, relatively few people actually use Twitter. The study shows 41% of Americans now have a Facebook profile, but only 7% are on Twitter.

This may simply be down to the lag time between awareness and signing up – after all, Facebook has had 50% awareness for the last 2 years, but only 41% signups.

The insight into Twitter demographics is also interesting. Twitter users are likely to be well educated (63% with a college degree), and in a higher income household. It’s also disproportionately popular with African-Americans (25%) and 79% would rather give up their TV than their internet connection.

Does the comparison matter?

While the comparison between the two social networks is interesting from a social and business point of view – I wonder whether it actually matters in the grand scheme of things. Twitter has over 100 million users, and if they’re skewed towards those with more money, that’s probably even more attractive to advertisers and marketers who want to reach that audience, and probably don’t want to bother with more targeting than they really have to…

Twitter is very much about information sharing on a business and industry level as much as a personal level, as opposed to Facebook, which skews towards the personal. Both overlap in terms of entertainment news and gossip, but Twitter has a slight edge due to the chance to post via SMS and mobile clients, the speed of the information flow, and the ability to query all the data for trending topics and breaking news – whereas because Facebook relies on a two-way agreement for friends, news has to break into your social network before you can discover it.

And despite both companies expanding to try and ‘become the internet’ (Twitter acquires Tweetie, Facebook’s Open Social Graph), there’s definitely room for both approaches to co-exist.