TheWayoftheWeb

Social Gaming is one of the trends of the moment, and the best examples of the genre are Farmville, which has reached 80 million users via Facebook, and Call of Duty: Modern Warfare 2 on Xbox, which has topped $1 billion in sales since November 2009.
Despite the fact they are both very different games on [...]

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Well, after a few late Christmas nights (But surprisingly few), I now have another digital project.
Having spent years creating content and working for a variety of big and small publishers, it felt odd not having an least one working demonstration of how I’d propose digital publishing can work. Since switching to marketing full time as [...]

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I was pretty surprised to see social media blog Mashable is ‘utterly baffled‘ by someone investing a record $330,000 in a virtual space station in the online MMORPG Entropia Universe, despite the fact they themselves quote figures of $600 million invested in virtual worlds in January 2009 alone, and the $2 billion virtual economy in [...]

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I remember a quote from a Microsoft exec around the time of the Xbox 360 launch, in which he outlined his dream of console gamers being able to play a title like Halo on a console, but also contribute to the game via mobile devices. (I think it was J.Allard, but trying to find the [...]

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