The BBC, Facebook and ‘The Supermarket Effect’

With the BBC unveiling a new homepage and Facebook rolling out a whole raft of new features, the predictable ensuing uproar at change is taking place.

Back in 2008, I wrote about what I termed ‘The Supermarket Effect‘ when launching a new design or features on an existing site. As Hugh McLeod once memorably illustraed – ‘Technology Changes, Humans Don’t‘. And I’m not sure the business/media owner approach to unleashing their latest effort to guess what we all want has changed much in the last 3 years, either…

The digital world keeps spinning faster…

At the start of the year I’d planned to maintain something close to daily updates, but things have slipped somewhat. Much like a Hollywood blockbuster, months of background work are hidden before the launches and partying begins, and as the past couple of weeks have got increasingly busy, it’s necessitated a lot of background work which has been taking up plenty of time…

NoStoppingbyGregHickmanonFlickr

'No Stopping, No Standing, No Parking At Any Time' by Greg Hickman (CC Licence)

Probably the best analogy is if I said I’m essentially ‘speed stacking‘ work and projects at the moment. I’m continuing to work with a number of clients, and most of their projects and campaigns are now coming online, so there’s a constant process of monitoring, reporting and evolving which has had the gratifying effect of showing that things are starting to work pretty quickly.

I’ve also gained a couple of new clients, including a significant amount of work this month, which I’m absolutely loving, but has meant that I’m cramming as much as possible into my time.

Then there’s great news that I’m likely to be teaching some courses with PMA Media Training in addition to offering my tuition independently. Having had the pleasure of taking a 6-week course with them when I was starting my career as a journalist, I’m really honoured that they’ve asked me to get involved…

I’ve also finally started fulfilling my promises to various people to write some articles for them. And there was another #DPiP meeting to head along to.

And then there are my personal projects – OnlineRaceDriver.com has broken a new site record, with over 6,000 users this month, and I’m now working on building the community side with a crack team of volunteers, whilst also looking to do something similar on FPSPrestige.

I’ve also been speaking to a couple of people about evolving the future of the business, and in addition, a new business project is just about to see the light of day, and has already had some interest from a couple of people.

The big things happen in the background:

All of this hasn’t meant that I’ve cut down on utilising all the advantages of social media and social networking. In fact, I’ve been relying on them more than ever – just not publicly.

I’ve been emailing constantly – and some of the most interesting recent developments have come from a quick email to people I’d be meaning to contact. I’ve been spending most of my time on Facebook and Twitter sending private and direct messages to marshal various efforts and make business decisions without having to play phone tennis.

I’ve been sharing Google Docs, creating presentations, and sorting out email addresses. I’ve been analysing analytics, crafting copy, and building business plans.

And it’s reminded me exactly why I use so many digital tools – it’s not the fact that I like cool technology (although that helps), but the fact that they can enable to me to do the things I desperately need to accomplish, with people around the globe, with the minimum of hassle and inconvenience…

Two results for December already!

Having written about how I was going to work flat out in December, it’s nice to be able to share a couple of examples of it working already.

Firstly – I’m pleased to say that a recent pitch has been successful, and I’ve now got a couple of new clients to work with. Happily news of my availability appears to be resulting in a steady growth in demand for my services – which is brilliant news both for me and my bank manager. And a big part of that has been down to the fantastic response by a group of wonderful people I’ve had the pleasure of connecting with over the years – your assistance continues to be invaluable, and without naming you individually, I just wanted to say a big thank you for all your support and more!

While I’m thanking people – every blog comment, link to my sites, reweet, like on Facebook, @ message, DM, recommendation to a social bookmarking site etc – these are hugely appreciated and they all have an effect on me personally as well as helping to improve everything I’m doing – so thanks to everyone reading this, whether it’s on the site, via RSS, a social network….

Secondly – I’ve been thinking a lot about the potential concerns clients may have, and finding solutions for them. One potential concern might be that by hiring what is essentially me on my lonesome, they might encounter some risks if I get abducted by aliens, or that I might not be able to offer the range of services that a larger, full-service operation might be able to provide.

So, I’m pleased to say I’ve been speaking to a small number of the very best people I know in various areas. That means that I’m not only able to plug-in respected experts to cover in the event of an emergency, but I can also offer project-managed delivery of various additional services, whether it’s a design for a social media profile, or a complete website or mobile application build.  So you really can go from nothing to a complete website, social media presence, and have content supplied whilst only ever dealing with one person!

Not a bad start for the month!

My new project is now live…

Well, after a few late Christmas nights (But surprisingly few), I now have another digital project.

Having spent years creating content and working for a variety of big and small publishers, it felt odd not having an least one working demonstration of how I’d propose digital publishing can work. Since switching to marketing full time as a career, and the seemingly indefinite hiatus with has afflicted Disposable Media since I left,  I’d had an idea nagging at me for a while for a new site.

It’s a fairly simple idea, hopefully serving an audience which I’m hoping is passionate enough to embrace it and also show how it can become a profitable small scale business.

OnlineRaceDriver.com

It’s called OnlineRaceDriver.com and the plan is to serve the huge group of people out there who put a lot of time and effort into enjoying their online racing on consoles and PCs. Some like videogames, some like cars, and some are even professional racers or keen amateurs who fancy unwinding with some less risky motorsport.

It’s joined 140char.com and this site as part of my miniscule publishing empire. The plan is to overhaul 140char shortly, redesigning and refocussing it. And I’m more motivated than ever, as OnlineRaceDriver has already got two great collaborators involved with potentially another joining us, and meanwhile I’ve also got a great collaborator on 140Char.

So I’m now working hard to balance an incredibly exciting and demanding day job at Absolute Radio, the demans of a young family, and three websites – and once 140char.com is complete, I’m thinking it’s time for a makeover here as well.

That should keep me busy for most of 2010!

Incidentally, if you’re interested in possibly contributing to any of the three sites, whether it’s content, design or development, let me know… Follow the About link above for my contact details…

Oh, and if you happen to like the look and feel of OnlineRaceDriver, then you’ll be please to know it’s based extensively on the Metro Theme from Studiopress (affiliate links). It’s cost effective, really easy to work with, and they’ve got some really nice alternatives on their site. And if I couldn’t break it yet, you know it’s got to be pretty good!