TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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Entries Tagged as 'xbox 360'

The best social games on any platform…

February 22nd, 2010 · Comments

Social Gaming is one of the trends of the moment, and the best examples of the genre are Farmville, which has reached 80 million users via Facebook, and Call of Duty: Modern Warfare 2 on Xbox, which has topped $1 billion in sales since November 2009.
Despite the fact they are both very different games on [...]

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Tags: Social Gaming · Videogames · xbox 360

The time is right for pervasive social gaming

December 9th, 2009 · Comments

I remember a quote from a Microsoft exec around the time of the Xbox 360 launch, in which he outlined his dream of console gamers being able to play a title like Halo on a console, but also contribute to the game via mobile devices. (I think it was J.Allard, but trying to find the [...]

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Tags: Digital Culture · Videogames · xbox 360

Videogames, morality, the media, and Modern Warfare

November 16th, 2009 · Comments

The mainstream media interest in videogames has generally only been sparked by the regular doses of outrage at whichever game is currently corrupting our children. Which is why I’ve been so absorbed by the coverage of Call of Duty: Modern Warfare 2, in which you go undercover and become part of a terrorist act – [...]

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Tags: Videogames · xbox 360

A market crying out to engage your brand?

October 18th, 2007 · Comments

Last weekend my willpower collapsed and I bought Xbox 360 blockbuster Halo 3. I’d tried to resist, but when 31 friends are online, and 30 are playing one game, it’s near impossible to hold out.
On Sunday evening, over 900,000 players were online, and numbers have topped 1 million. That’s people online at any one time, [...]

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Tags: marketing · xbox 360