Here is a list of the free and paid tools that I’m aware of for tracking Digital Marketing, with a particular focus on Social Media Marketing, Community Marketing and Word of Mouth Marketing. They also include some tools for site analytics and SEO etc, as although my focus is Social Media, it needs to be put into context of all marketing.
There’s also a list of social media agencies, consultancies and institutes at the end.
Disclosure:- Some of these are products and companies I use. Some are companies and products I know via social networks on and offline, and others are supplied to me via emails and comments etc. They’re in alphabetical order rather than preferential, and any recommendations would be explicitly made.
Free:
For paid tools, scroll down.
Site analytics:
General site comparisons:
Search:
Inbound Links:
Social overview:
Filtrbox (Freemium model)
Friendfeed Search
Social mention (Social search engine)
Blogs:
Techrigy SM2 – Fremium model.
Trendrr – Free and Enterprise Paid versions.
Social Networks:
Tracking comments:
Microblogs:
Forums:
Dashboards:
Paid Tools
Social Web Research Companies, Agencies and Institutes:
And finally, a list of the various sources that I used to help compile the list and fill in any tools I’d missed.
Measurementcamp wiki, Michael Fruchter, Nixon McInnes ebooks,
