Facebook’s Trending Articles – adding irrelevance into my network

Facebook started testing ‘Trending Articles’ roughly a week ago, but they’ve appeared in my own account for the first time today. Now below the latest update from my network, I get a block displaying 5 articles read by someone connected to me, like so (name of friend removed as who knows whether they want it displayed publicly)

FacebookTrendingArticlesI have the vaguest idea that this might be about American Football – a sport I rarely watch as I’m not a big fan, and it’s not freely available in the UK. In fact, none of the 5 highlighted stories were particularly interesting or relevant.

Partly that’s because my Facebook network is a network of friends, family, present and former colleagues and other people I’ve met over the last few years. So many of the people on there may not share similar interests to me – I don’t keep in touch with my 2nd cousin because of her knowledge of SEO, Social Media or 3D Printing for example.

And partly it’s because there’s no way for me to indicate which stories might actually be interesting and allow Facebook to learn more about what to show me – it’s not being cross-referenced against my listed interests as far as I can see.

Not only that, but there’s no way to remove or minimise it from my stream, and it’s designed to blend it well enough I can see a mistaken click on the lone ‘Share’ button is likely to happen more than once.

 

How Google missed a trick:

And possibly the saddest part of this is that I used to have the perfect mechanisms for finding articles from people I knew which I always found interesting. In addition to Twitter, my favourite way to get stories from friends and contacts was via Google Reader – it meant that the people I followed had made a decision to publicly share something from their stream which led to a far higher signal to noise ratio as I was able to select people with relevant interests from within my network, see everything they’d shared quickly and easily, and remove anyone who wasn’t quite in sync with what I wanted.

Obviously Google dropped that to pursue Google+, but that network has emulated Facebook in providing a lot of noise around the things I actually want. And yet Google has 6+ years of data on what I actively click and share via Reader, what I search for, and what I list as my interests on my profiles.

 

The saddest thing is that as publishers are finally moving towards embracing digital more and more as their core medium, the social networks seem to be moving towards interruption as a way to force up their figures and revenue. And while everyone complains about spam and misdirection in search results, at least there is an incentive for Google and Bing to try to curb the tide of paid links and dodgy manipulation in SEO, whereas there’s no such recourse on each social network.

 

The “Cardboard arcade kid”, vs “Push button to add drama” – value in viral video?

Two weeks ago I posted a quick blog post about a video featuring 9-year-old Caine Monroy, who built a cardboard arcade over a summer vacation, and waited for his first customer to turn up.

Well, after two weeks, the result of his first customer happening to make a video about him, and then organising a flashmob via Reddit and Facebook is in.

Almost $200,000 dollars has been raised from what began as a child creating something cool with some old cardboard boxes, and it has a following that many brands would kill for. So what lessons could you take from something like this in terms of viral video?

  • Doing something interesting is key – if Caine hadn’t built his cardboard arcade for the fun of it, and then won over his only customer, filmmaker Nirvan Mullick, then none of this would have happened.
  • Relationships count – to make the flashmob happen, Mullick had help from the Reddit community, and also from friends and contacts who were able to post the event on popular LA recommendation sites and Facebook pages.
  • Spread it far – obviously we all put our videos on Youtube, but in this case, Vimeo actually received more views. Do you only focus on the first-placed site of it’s kind?
  • Give people inspiration – part of the effect has been kids around the world building there own cardboard arcades, which are constantly being featured on the Caine’s Arcade Facebook page etc.
  • Give people quick and easy ways to contribute – the scholarship fund suggests contributing ‘$1 or more’ to help Caine and other children prepare for college. Or you can buy a T-shirt or the film’s theme song via iTunes.

So basically:

  • Interesting.
  • Inspiring.
  • Relationships.
  • Shared.
  • Easy participation.

But what’s also missed in a lot of digital activity and promotion is that there was no guarantee that this particular video would take off. Besides Mullick’s time and energy in capturing and editing the footage and his promotional efforts since then, the reception it has received has been down to the people seeing it and responding, which led to media interest putting it in front of more people.

And yet still brands focus on big stunts and extravagant campaign approaches to video and asking people to do things. A lot of people have also been sharing this video for a new television channel launch:

OK, it’s a cool idea, and it does involve some participation in terms of kicking off the action by pressing the big red button, but then what? The audience watches everything unfold, and then possibly pays attention to the launch of a new TV channel in Belgium. Or not. It doesn’t lead onto anyone doing anything except watching some TV shows.

  • 29 Million Youtube views
  • 733 Likes on Facebook
  • 80 Followers on Twitter.

A couple of parody videos have been created, including a nice Lego version, but that’s about your lot. To put it another way, the big TV advertisement may have driven awareness of the television channel launch and resulted in higher audience figures initially, but most of you reading this would have comparable reach online, because messaging you is likely to give some interaction.

The question is what effect you want to achieve…

On stage for Jigoshop…

I recently popped along to the WordPress London Meetup on behalf of my client, Jigoshop, who provide a free, open-source WordPress eCommerce platform.

As part of a double act with Lead Developer Robert Rhoades, I attempted to explain a little about how Jigoshop operates as a business based on a free download, open source code, and working with the WordPress community, whilst Rob explained some of the tips for working with the software as a designer or developer.

Here’s the presentation – I attempted to go for extra open source kudos points by using Open Office Impress, which then got merged with Rob’s Mac-based slides via Google Docs, causing all sorts of formatting fun. Thankfully neither of us is responsible for design!

And as a bonus, it turns out that the presentations were being captured on video. So if you’d like to watch the slides accompanied by our mumblings, you can watch it here.

I’m also available to talk about technology, wordpress, marketing and digital content for birthday parties, bar mitzvahs and christenings – you can contact me here!

Google celebrates the Sinclair Spectrum and so do I

Google has chosen to celebrate both St George’s Day and the 30th Anniversary of the Sinclair Spectrum with their Google Doodle today, Monday, April 23, 2012.

GoogleSpectrumAnniversaryAnd it’s something that brings back a lot of memories for me. I can remember my first experience of playing on a 48 ZX Spectrum at a friend’s house, with the excitement of hearing the squeals of code loading from a C90 cassette tape deck attached by some rudimentary cables, and the joy of being able to control the onscreen action with the rubber keys.

It was followed by some incessant pestering of my parents and for the Christmas following my 5th birthday I unwrapped my very own home computer, which I remember came with Transversion – a grid-based space game blatantly ‘inspired’ by Pacman and Space Invaders.

Then came the delights of typing in the code copied by hand from Sinclair User and Your Sinclair magazines. The frustration when it didn’t work as I went back to 3 line programs to display a never ending stream of swearwords. And the fun of being given C90s full of copied games and trying to find the gap between the first and second game on the tap.

And although I wholeheartedly embraced piracy as an impoverished 5-year-old, there was the risk that in trading cassettes evidence of particularly bad music choices was revealed when some of the evidence remained.

In the years that followed came the 128K +2 Spectrum, the Amiga, the Gateway 486PC, and various work computers up to my modern day Samsung laptop. There’s barely any way I could have imagined that a computer or games console could ever produce the graphics now churned out by the Xbox 360 in my living room – that was beyond what Hollywood was filming until pretty recently.

But without the ‘interesting’ approach of Sir Clive Sinclair to computers, I might not have been interested in technology, the internet, or anything that has led to a fascinating life which has taken me around the world, let me work with some amazing companies, people and brands, and now means I can run a reasonably successful company with a number of clients and a growing number of employees and partners from a laptop on my dining room table.

 

Sinclair Spectrum 48k, Nintendo NES, Binatone console

My Spectrum, next to the positively prehistoric by comparison Binatone console

It’s also why I’m so keen that the Raspberry Pi and projects like it are supported in given access to children to be able to be creators rather than just consumers.

It’s why I’m so interested in British companies producing innovative technology, and how that can give rise to entire industries – in this case, the Commodore 64 (spit), and Spectrum 48k gave rise to the bedroom games coders and early games companies, relatively few of which still survive in the era of Japanese and American consoles dominating video-games. It’s why we need to support existing British technology brands, particularly those which open up opportunities to the end user.

Long live the Spectrum, and if you had any doubt I’m still a fan, here’s a recent tribute on one of my online racing cars. Graphics have come a long, long way….

The ORD Merc 190E - winner of the Rllmuk Classic Touring Season 1

Checking out one of the TV adverts for the Spectrum at the time also makes me remember the formative influence of the first time I watched The Hitchhikers Guide to the Galaxy after it was adapted for television.

It’s interesting to imagine which products from the last two or three years will be celebrated in 30 years time… Which would you suggest will make it?