TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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The global economy, advertising and blogging

January 20th, 2009 · Comments

I’ve been having a lot of conversations about advertising recently, whether the subject is relevancy, media publishers, or bloggers.
It’s something that the current economic climate has definitely driven to the front of the minds of a lot of people, as they look to the future.
One of the things that struck me is how a downturn [...]

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Tags: Blogging

What wouldn’t Google do?

October 22nd, 2008 · Comments

I’m looking forward to seeing the new book by Jeff Jarvis, ‘What Would Google Do‘, where he reverse-engineers Google and applies the learnings to a variety of different industries.
It’ll definitely be interesting, and I certainly mean no disrespect to his work, but as a purely external observer of the big G, it seems like my [...]

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Tags: Digital Culture · business