TheWayoftheWeb

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It seems like a lot of schemes offer ways for bloggers to earn money. But most of them don’t work unless you’re attracting huge traffic numbers. Monetisation often means having a few ad networks scattered around your site, rather than doing something more meaningful.
The good news is that Ebuzzing is a platform to bring [...]

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In a shocking revelation, research has revealed that adverts running on non-social media sites get better click-through rates than on sites such as Bebo and Flixter.
Via Brand Republic, social advertising network Lotame compared figures with Google’s Doubleclick – although interaction with ‘advertising communication’ was higher on social networks.
There are a stack of reasons why this [...]

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I’ve always been a big fan of cars and motorcycles, coming in somewhere on the Steve McQueen/Jeremy Clarkson end of the spectrum, and I’ve liked a lot of BMW’s.
But their latest ad just really doesn’t work for me:

The problem is that it’s mixing two things badly, and comes across as incredibly patronising: ‘at BMW we [...]

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You might want to sit down, but I’ve just spent some money on physical entertainment media. Or to put it another way, I bought some books and DVDs for the first time in ages.
I’d actually been looking for a work-related book which doesn’t seem to be available in bookshops, so that will be an online [...]

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