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New reputable way to make money by blogging
March 4th, 2010 · Comments
Tags: Blogging
New research states the obvious for advertising on social networks
September 28th, 2009 · Comments
In a shocking revelation, research has revealed that adverts running on non-social media sites get better click-through rates than on sites such as Bebo and Flixter.
Via Brand Republic, social advertising network Lotame compared figures with Google’s Doubleclick – although interaction with ‘advertising communication’ was higher on social networks.
There are a stack of reasons why this [...]
Tags: advertising
BMW’s new ‘Joy’ ad doesn’t have that effect on me…
August 26th, 2009 · Comments
I’ve always been a big fan of cars and motorcycles, coming in somewhere on the Steve McQueen/Jeremy Clarkson end of the spectrum, and I’ve liked a lot of BMW’s.
But their latest ad just really doesn’t work for me:
The problem is that it’s mixing two things badly, and comes across as incredibly patronising: ‘at BMW we [...]
Tags: advertising · marketing
Is the media having less effect of my purchasing?
July 10th, 2009 · Comments
You might want to sit down, but I’ve just spent some money on physical entertainment media. Or to put it another way, I bought some books and DVDs for the first time in ages.
I’d actually been looking for a work-related book which doesn’t seem to be available in bookshops, so that will be an online [...]
Tags: Digital Culture · ecommerce

