TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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A good plan these days is hard to find…

November 12th, 2008 · Comments

Apologies for the title, which references Feargal Sharkey’s 80’s pop hit – I couldn’t face linking to it, so I went with the most famous track from his days with The Undertones.
Much better than reading his thoughts on stopping music piracy reported by the BBC, where his thoughts as Chief Executive of umbrella organisation Music [...]

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Behind the music…

October 14th, 2008 · Comments

Apologies as I’m a bit tired, and this may descend into rambling, but I wanted to keep the music debate going, especially after some interesting comments on my first post, on why ‘Recording companies are really screwed‘.
I appreciated the comment from Michael, who rightfully pointed out that the most common examples of bands using social [...]

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Getting paid to play… social networking for cash…

October 23rd, 2007 · Comments

A new social network site is offering to pay users for taking part. Yuwie aims to reward users for activity and referring more friends to the network, taking inspiration from old-style pyramid schemes.
You get paid for changing your profile, posting content, and when users look at your profile and content. And you get a [...]

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Tags: business · user generated content