TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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When concerns over social networks go way too far…

June 25th, 2009 · Comments

Businesses and organisations can either embrace the opportunities and challenges of increasingly easy social interaction, or they can react against it. And two recent examples show how worrying that reaction can be.
Most digitally-aware people realise that anything you put on a public (or even supposedly private) social networking site can be seen by people including [...]

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Tags: Digital Culture · Digital Publishing

The real power of parenting bloggers, mommy bloggers – all bloggers

April 9th, 2009 · Comments

The real power of parenting and mommy bloggers isn’t their scale, the fact they’ve self-organised, or the speed with which they react.
It’s the fact that anyone looking after children at home has the motivation and energy to write entertaining content at all – it’s the perfect example of how strong the desire for connection, self-expression, [...]

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Tags: Blogging