TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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Not writing about not comparing print and online audiences…

April 15th, 2009 · Comments

I had an amazing response to my previous post, ‘Why it’s dangerous to compare print figures to website stats‘, including a good follow up post by Martin Belam, the invitation to repost and start contributing to the Online Journalism Blog, great comments from Dave, Neil and Andrew, and most impressively, Martin Lengeveld updated his original [...]

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Tags: Digital Publishing

Want evidence of end user control?

April 3rd, 2009 · Comments

If you really want to underline the way control is now being shared with an ever greater number of people historically know as your ‘audience’, then show people the increasing rise of Firefox browser usage – then show them Greasemonkey.
Now Firefox isn’t the most used browser globally – Internet Explorer still rules, and Google’s Chrome [...]

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Tags: Digital Culture

Thanks to Microsoft for a good month for TheWayoftheWeb!

November 28th, 2008 · Comments

Like a lot of bloggers, I seem to have become slightly addicted to compulsively checking statistics when producing content would be more productive. But occasionally it provides a nice morale boost, such as today.
Despite missing the first 10 days of the month on holiday, comparing month on month shows improvements to pretty much every metric [...]

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Tags: Blogging

Breaking the habit of broadcast media

October 21st, 2008 · Comments

It’s only when you try and break a long held habit that you realise how much we’re all influenced by the way we’ve always done things. Since starting my efforts to cut down and stop smoking, I’ve managed to get to the point where I only have the occasional cigarette once the family has gone [...]

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Tags: Digital Culture · Digital Publishing · social media marketing