TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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Conversation about definition: Marketing, Blog, Bloggers, Public Relations (PR)

February 27th, 2008 · Comments

Aside from an exponential increase in my involvement on Twitter, and setting up FriendFeed on an experimental basis, probably my most interesting discussion at the moment is with Brendan Cooper, the creator of the PR Friendly Index.
Having submitted this blog, I was curious whether it’s non-appearance was down to performance, or definition (I promise I [...]

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Tags: Uncategorized

Dealing with negativity…

October 1st, 2007 · Comments

It seems that there are two ways to deal with the negativity of your customers, readers, and colleagues…
One way, is to ignore it, or to censor it. Pretend it isn’t happening and try and turn away. Dave Cushman’s post about BT sums up how well that normally works, here…
The other way, which is most likely [...]

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Tags: public relations