TheWayoftheWeb

In a shocking revelation, research has revealed that adverts running on non-social media sites get better click-through rates than on sites such as Bebo and Flixter.
Via Brand Republic, social advertising network Lotame compared figures with Google’s Doubleclick – although interaction with ‘advertising communication’ was higher on social networks.
There are a stack of reasons why this [...]

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I don’t have time to start hypothesizing, but thought this was worth sharing asap. AOL has announced today it has entered into an agreement to buy Bebo for $850 million.
Bebo’s one of the biggest social networking sites in the UK, number 1 in Ireland and New Zealand, and is number 3 in the US. It’s [...]

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I recently read an article on psychologist Oliver James, and his book defining the ‘Affluenza‘ virus – the physical and mental illnesses that can come from constantly putting too high a value on money, possessions, appearance and fame.
James claims that the fact English-speaking nations are more Affluenza-stricken, and have rates of mental illness twice as [...]

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Researchers at Sheffield Hallam University have surveyed social network users, and discovered that you’re unlikely to make real, close friends, as reported on the Guardian
Despite the huge lists of contacts you can accumulate, the number of real, close friends is around the same as you’d have offline, and will tend to be people that you’ve [...]

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