TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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My new project is now live…

January 5th, 2010 · Comments

Well, after a few late Christmas nights (But surprisingly few), I now have another digital project.
Having spent years creating content and working for a variety of big and small publishers, it felt odd not having an least one working demonstration of how I’d propose digital publishing can work. Since switching to marketing full time as [...]

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Tags: Blogging · Digital Publishing · Videogames · website design

Hi Newspapers – can I join the party?

December 4th, 2009 · Comments

Having spent a long time looking at, reading about, and experiencing firsthand the changes happening to print and digital mainstream media publishing, it’s a bit of a shock to find out I’ve gone down completely the wrong path.
Until now, I was siding with the view that complaining about Google ‘stealing’ the news and sending worthless [...]

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Tags: Digital Publishing · newspapers

Why is mainstream media still confused by the 80/20 rule?

June 9th, 2009 · Comments

A recent study by Purewire revealed that only around 20% of Twitter users are contributing to the service, with 80% having fewer than 10 followers, and 37.1% having no tweets – leading Techcrunch to suppose most people on Twitter are sheep.
Meanwhile the New York Times reports the shocking discovery that bloggers who assume it’s an [...]

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Tags: Digital Culture · Digital Publishing

Amazon’s Kindle – now available with TheWayoftheWeb

May 19th, 2009 · Comments

In case Amazon needs some help shifting a few more Kindles, I’ve done the kind thing and provided them with the content you can read here for free. And it’s available for a small fee after a 14 day trial.
Treat your Kindle to TheWayoftheWeb.
In all seriousness, I’m intrigued to see whether there’s a paying marketing [...]

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Tags: Digital Publishing