TheWayoftheWeb

I don’t tend to blow my own trumpet too much, although the large Adage Power 150 widget on the left probably undermines my posturing as a humble wordsmith… But after relaunching on my own domain, losing two years of Google PR and inbound links, and then spending ages going round updating everything, we’re finally moving in the right direction.

The latest list of top marketing blogs is on Spinning Around, filtered to show just UK marketing bloggers. And TheWayoftheWeb is finally moving back up the rankings. Of course it’d move faster if I ever get my page rank back! But a jump of 5 UK places, and 43 global places in a month is a sign I may be doing something worth linking and reading to.

And yet I was going to post about how relaxing I found blogging in the month before I’d reset Google Analytics to track readership on here!

I’ve just spotted some research by Emarketer on US blog readership which shows that, despite the justified excitement and uptake of Twitter et al, blog readership is set to grow from 94.1 million readers in 2007 to 145.3 million in 2012. That figure is people reading a blog at least once a month.

Whether or not that’s totally correct, what’s interesting for me is that the 94.1million in 2007 is 50% of U.S. internet users. So 50% of internet users in 2007 didn’t read a blog once a month in that year. Is this because they didn’t know about them? Didn’t care about them? Didn’t trust them? Need them?
Definitely shows there’s still room for growth in the blog world, with blog advertising predicted to more than double by 2012.

Get more details, and the option to obtain the full report from eMarketer.