Forget e-readers, I just want a CC-reader

I’ve been doing a bit of research into ebooks and e-readers recently. Partly as I was kindly invited to speak at a client conference for publishers (more on that in the future), and also to keep up with the technology on a professional and personal level.

I’ve heard two major criticisms about the format as a whole so far. The first is that the technology isn’t a direct equivalent replacement for paper – the feelings,sensations and effect of reading in print can’t be replicated by an electronic device, and that’s completely true. But at the same time, as noted author, publisher and general genius  Cory Doctorow has said for years, that’s not the point of e-readers, and that’s not where their success will come.

The second criticism I’ve heard several times is that initially you’re stuck with copyright-free material pre-loaded, and buying new content can be difficult, leaving a fairly unsatistfactory experience. And yet I regularly read great books in PDF format on my laptop – particularly when I’m on the train and the wifi fails.

In fact, during the past week or so I’ve been reading two absolutely brilliant and highly recommended books:

Bringing Nothing to the Party by Paul Carr – the sometimes rude, sometimes bizarre, often revealing and occasional insightful story of a not-entirely successful attempt to become an internet billionaire. Bringing Nothing To The Party: Paper Version.

Content by Cory Doctorow – selected essays on technology, creativity, copyright and the future of the future, which is essential reading for anyone in publishing or technology – and happens to have a lot of great insight into ebooks and e-readers. Content: Print Edition

What both books have in common is that they’ve been made available as free downloads under Creative Commons licence. That’s the legal framework for creators to allow others to legally share, remix and reuse their content as licensed – something worth knowing about if you want to avoid being a national newspaper stealing work without knowing the copyright rules involved.

There are some great works which are out of copyright – but I’d bet that actually Creative Commons works which are concurrently released commercially will be in a more accurate form, for example, as many authors are realising that releasing CC copies will help the sales of non-CC versions.

Which made me think about how it might be possible to create a library of Creative Commons material for ereaders etc – which could then be reviewed and rated in Amazon-type fashion. CC Licenced content should be of the same quality as the paid-for version if it’s to be effective.

So far a quick bit of research has brought up one decent list of Creative Commons books available, which describes itself as ‘woefully incomplete‘ – but also as a wiki doesn’t give any indication of whether the works are any good,  and the fact Google Books allows authors/publishers to mark their work with a Creative Commons licence (Although without being able to search for CC content, it’s a bit pointless).

An online and e-reader available library of CC-licenced content which is rated and reviewed by users would be a great benefit, both for e-reader manaufacturers and users, but also importantly to raise awareness of the Creative Commons licence itself, which means nothing to a huge number of people who aren’t creative digital people, and which gets confused by a large number of people who are creative digital people.

And I even suspect it wouldn’t be too hard to create – a simple multi-user review site on an open source platform, and enough people to spread the word would be a great start, run on a non-profit basis, and collating enough works to allow e-reader manufacturers to easily give users access to a huge number of brilliant works (which would also be a trackable mechanism for boosting sales of the paid versions, and thus giving another benefit for traditional book publishers).

It’s not an idea I could carry on my own, but if anyone’s interested, let me know in the comments or via email (On the About page)…

This week I have been mostly reading about Sweden

In amongst my normal RSS fest and occasional work-related reading, I’ve actually been doing some reading for pure pleasure over the last few weeks.

The main reason is child-proofing the house for a one-year-old who is learning to walk, throw things, and hurl himself at every possible object. Which has meant moving as many things as possible to positions outside of the main toddler thoroughfares.

And as a closet librarian, rediscovering probably 200+ books has meant that I couldn’t possibly put them into the loff/charity shop/ebay without quickly skimming through one last time to check I remember them correctly.

Added to that, I’ve also been given a couple of books on Sweden by friends and family who presume that I still need help despite being in a relationship with a Swede for decade…

At the moment I’m engrossed in Fishing in Utopia: Sweden and the Future That Disappeared selected by the aggregator of Sunday broadsheet book reviews known as my mother.  It’s interesting to read about the Sweden that existed before I ever became aware of it, and puts more and more of the current country into perspective – which is where the shorter and skimmable In The Secret Garden of Sweden comes in handy.

Meanwhile I’m also making the most of reading to my son at bedtimes, with the exploits of Alfons Aberg improving my Swedish at the same time as entertaining him.

And the original Swedish Kurt Wallander is making an appearance on BBC 3 or 4 tonight.

No real point to make, or social media/publishing/web 2.0 connection. Although the fact one of my new colleagues owns a house in Sweden, and the new office is right by the Nordic Bakery in London is showing some type of subconscious trend.

Viral of the wrong sort – consumed by colds!

My son has only just started going to nursery, but has already picked up the first of the inevitable stream of colds he’ll get over the next year or so – and not only is he suffering, but he’s kindly passed it to both parents!

Hence a bit of a lack of blogging, but some interesting conversations with his mum about how how we think he’ll consume information and entertainment in the future.

For instance, her belief that children’s books in print will be just as prevalent in 5 years time because he’s already turning the pages of his books.

My belief that might not be the case, because he might not be ‘turning the page of a book’, but simply trying to interact with something in front of him.

I’m not suggesting either of us is necessarily right – but it’s interesting comparing the different views – me as the web geek who spends his work and spare time talking about blogs and Twitter, and her as the more practical mother who only gets a few minutes each day to catch up with friends via Facebook and a couple of mothering messageboards.

When the likes of Oprah recommend something like a Kindle, there’s definitely big changes coming, whether or not the eventual mass-adopted solution looks anything like what’s out there.

Having said that, I’m currently indulging in more dead treee reading – re-reading Communities Dominate Brands: Business and Marketing Challenges for the 21st Century and thinking about smartphones and convergence. If you haven’t read the book, it’s worth catching up with the blog as well, at Communities Dominate Brands.

Right, back to the group huddled on the sofa sniffling…

Some recommended reading

Over Christmas I took the chance to beg, borrow, steal and buy various books I’d been meaning to read for a while, and having gone through the first three, I thought it was time to share

Why We Buy by Paco Underhill:

Paco Underhill is a ‘retail anthropologist’, and the founder of Envirosell, a company which spends thousands of hours collecting data by actually tracking individual shoppers as they move around shops and supermarkets. Unfortunately my borrowing policy meant I didn’t have the edition revised and updated for the rise of the internet, so the chapter about online retailing from 1999/2000 was pretty redundant, but there was still a lot of useful information and inspiration to be gained. Particularly around the perceptions business owners had, compared to what was actually happening. There’s also some important insight into how you can accidentally make things really difficult for shoppers if you don’t think about who they are and what their needs and limitations are. Key quote: ‘Amenability and profitability are totally and inextricably linked’. There’s also a secondary lesson in that I wanted to find out more about how things have changed since the book was published, but there’s not a lot of information on the Envirosell site, and the News section isn’t updated very much. So I’m left trawling a Google Search – bit of a fail to make things amenable!

The World is Flat by Thomas Friedman:

If you wanted to give someone a textbook history of how the world has changed due to online connectivity, this would be the first choice.  It’s a weighty book, but incredibly readable (He’s a two-time Pulitzer Prize winner), and covers the 10 important flattening elements in our time, from the fall of the Berlin Wall and release of Netscape to changes in outsourcing, Google and personal digital devices, which were all brought together by three forces of convergence. Not only that, but he also offers great examples, and insight into how countries (particularly the U.S.) should be adapting to meet the new challenges (which also applies to businesses). He’s also got a site/blog at www.thomaslfriedman.com Key quote: The Dell Theory of Conflict Prevention argues that no two countries that are both part of the same global supply chain will ever fight a war as long as they are each part of that supply chain.

Moneyhunt: 27 rules for creating and growing a breakaway business by Miles Spencer and Cliff Ennico

I’ve missed the U.S Show, which is similar to Dragon’s Den in that it allows entreprenuers to gain publicity for their businesses – except that in this case, they get free help from a specialist in their field rather than direct cash. But the book is a great, no-nonsense guide to common-sense rules which are easy to overlook – with a handy real-life example of each rule in practice which helps to make it stick. And although the legalities are all based around U.S law, there’s enough there to be valuable advice for whichever country your business will be based in. Sadly the website is a bit pants: MoneyHunt. Key quote: If in running your business you reach a point where you truly believe that you know what you are doing, where you are going, and what’s going on around you, chances are you are overlooking something very important.