TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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It’s been a long – and wet – weekend

July 7th, 2008 · Comments

It’s amazing how blogging guilt can motivate a post at 10.40pm on a Monday night, but I’ve been a bit lacklustre. Mainly because I had a great weekend hanging out with my baby son, playing a little Xbox 360 (Rainbow 6: Vegas 2 is still my game of choice), and generally staying off the laptop [...]

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Tags: Blogging · Uncategorized

Drive online website registrations by tackling stress and panic

February 20th, 2008 · Comments

They may or may not be beneficial to your health, but stress and panic can be two of the biggest motivators around – particularly with a deadline looming. So why don’t more companies look at how they can answer these problems? As Seth Godin posted a while back, “That thing you’re marketing… Does it add [...]

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Tags: Uncategorized