TheWayoftheWeb

I’ve recently experienced the benefits of banning myself from using the word ‘brand’ in a business context after joining an experiment by Mark Earls.
As a result, I’ve been a lot more specific about what I really mean – awareness, reputation, tradition, logos, content, tone of voice etc. But at least in a business context, I [...]

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So far we’ve lost Woolworths, MFI and  Zavvi, while Whittards has been bought by a private equity firm after going into administration.
At least MFI and Zavvi still have websites notifying people of their current status – Woolworths has: ‘Our site is currently undergoing essential maintenance. We apologise for any inconvenience caused.  Please check back [...]

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It’s the perfect time for ranting as I’m still feeling a bit poorly, so I thought I’d highlight two television adverts currently irritating the hell out of me.
First up, is the PG Tips homage to a Morecombe and Wise sketch, mainly because it’s so completely irrelevant to me, but seems to be on constant repeat [...]

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There have been lots of examples of online backlashes recently. For instance Motrin.
Neville Hobson has a really comprehensive round-up of why it’s not good to agree to supply a major online conference with internet access which then results in an epic fail.
The only thing I’d change is that the warning came at the very first [...]

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