TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

TheWayoftheWeb header image 4

Even Christmas drinks show something about branding

December 25th, 2008 · Comments

Firstly, Merry Christmas to everyone!
Secondly, my love of marketing means that I couldn’t help but comment on a micro-brewery I discovered when I stocked up on alcohol for Christmas (in moderation, obviously!).
I’m still coming to terms with getting older – and discovering a taste for ‘real beer’ rather than massmarket lager, so I always like [...]

[Read more →]

Tags: marketing

Has Microsoft made a major marketing mistake?

November 21st, 2008 · Comments

I downloaded the new Xbox Live Experience and Dashboard for my Xbox 360 last night, and while the functionality is taking a little bit of time to adjust to, I’ve already decided I don’t like a major part of the strategy. And more importantly, it may be a big mistake for Microsoft.

Everyone in the world [...]

[Read more →]

Tags: Digital Culture

Another big change is on the way…

April 12th, 2008 · Comments

So far the last 12 months have seen me move house, start a new job, and within the next few days, become a father.
So it seemed the perfect time to make another couple of changes. The first is that I’m currently working on a new home for this blog, which will be at www.thewayoftheweb.net. It [...]

[Read more →]

Tags: Blogging