I’ve finally had a chance to sit down and read Tom Chapman’s study of Social Network Marketing, Engagement Marketing and Brands, which specifically looks at marketing on Facebook and Myspace from the perspectives of both social network users, and brand executives from the likes of innocent drinks and BBC Radio 1.
It’s quite unusual to see [...]
Useful study on Social Network Marketing on Facebook and Myspace
October 7th, 2008 · Comments
Tags: social media marketing
A market crying out to engage your brand?
October 18th, 2007 · Comments
Last weekend my willpower collapsed and I bought Xbox 360 blockbuster Halo 3. I’d tried to resist, but when 31 friends are online, and 30 are playing one game, it’s near impossible to hold out.
On Sunday evening, over 900,000 players were online, and numbers have topped 1 million. That’s people online at any one time, [...]
