TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

TheWayoftheWeb header image 4

When novelty becomes necessity

July 1st, 2009 · Comments

When technological advancements such as the printing press, telegraph or the car were invented, it took a while to get going. Even something as simple as sliced bread took a good few years before becoming widely adopted.
And yet the increasing pace of change means what seemed a novelty just a short time ago soon becomes [...]

[Read more →]

Tags: Uncategorized

Will Britain become a rural backwater online?

May 2nd, 2009 · Comments

Although I already knew the difference in broadband speeds around the world, seeing the direct comparison in a BBC article on 100Mbps broadband really lept out at me.
‘The upcoming Digital Britain report is expected to outline plans to give the UK population universal broadband access at the modest speed of 2Mbps by 2012.
In South [...]

[Read more →]

Tags: Digital Culture

The Xbox could rule the living room with bundled internet access

February 14th, 2009 · Comments

Since I questioned Microsoft’s change in marketing strategy for the Xbox, I’ve been thinking about positive suggestions for boosting the market share of the Xbox 360. And I think I’ve got a good one, although it might be bit odd – as always I’m hoping your comments will aid my thinking.
The idea came to me [...]

[Read more →]

Tags: business · marketing

Gadgets aren’t important, but tools are

December 7th, 2008 · Comments

I’ve just been reflecting on a weekend visit by my parents. I’ve been lucky enough to always have a good relationship with them, especially as they’ve always had a particularly youthful taste in music and films, which means we’ve always had some common ground, and we always have a new band or film to recommend [...]

[Read more →]

Tags: Digital Culture