Open discourse on Open Source surfaces familiar problem

I’m just on my way home after a great evening at the BT Centre for ‘An evening of open discourse’, which was an open self organising evening of discourse around open source, open data and open APIs.

There was a great panel initiating the discussion and debate, with Doc Searls, Karim Lakhani, Blaine Cook, Kevin Marks, Jeremy Ruston and Lars Kurth. A good enough panel for me to overcome the fact I was by far the least code-aware person in the auditorium by a factor of almost infinity. And then some. But given the fact I blog about microblogging exclusively on www.140char.com, the chance to listen to a former lead developer at Twitter and the principle co-author of OAuth was particularly of interest, even amongst one of the more accomplished panels I’ve seen.

Luckily, although I’m not an Open Source coder, I’m very much a believer in the opportunities it brings, and interested in the history of it’s continued evolution, and the human elements and personalities involved – and I knew enough to follow all the technical references, which was nice.

But problem the most reassuring thing for me was that it seemed the main two elements of the debate were two non-technology issues:

  • How do commercial and Open Source interests co-exist either alongside each other or in a hybrid model?
  • How you can assemble, motivate and integrate a community.

Those are two areas where I’m less ashamed of the fact I use Open Source tools, but I’ve never built even the smallest part of one!

And obviously the community model is of huge interest, and it was surprising in some ways to hear that there’s still a widespread admission of a lack of understanding about how communities might work in the Open Source developer world, which has been around for decades longer than the current assumed knowledge of a large group of marketing people in the social networking world.

Which probably shows the difference between people who deal with code, and those who might deal more in packaging and branding.

But it’s also clear that there’s still a huge learning for a lot of people around the fact that starting Open Source/crowd-sourcing/social networking/user generated content isn’t something that unleashes the ‘magic internet pixies’ who come and provided free coordinated, organised and harmonious free labour. One reason colleagues can manage to stay civil on many occasions is the fact they’re getting paid to be there!

The biggest challenge definitely seems to come for those businesses, such as Symbian, Sun or Linden Labs who have attempted to open up what was formerly a closed system, and then how those changes have sometimes struggled to be integrated into the rest of the business, and to motivate the open community in the way that was correctly, or incorrectly envisaged by the business originally.

Much the same as magazines sometimes suggested that when they unleashed ‘Commerce, Content, Community’ (the revised ordering of importance), that the content and community elements would take care of themselves.

Hence why communities don’t have hierarchies, shared beliefs, infighting, rules, standards, laws etc.

Oh wait.

I’ll try and expand more on communities across technology/networks and on and offline in the future.

 

There were also some really interesting insights, such as the power distribution of open source projects, in that, as expected a very small percentage of people do a lot of the work. But the perhaps surprising insight is that all of the new/novel ideas about the project came from the Long Tail, who might turn up, contribute one novel aspect from a different viewpoint, and then disappear – but their ideas make the project.

Kevin Marks did a good job of separating out the two principles of having open code which everyone might use, and having open standards which would allow different code to interoperate, and that the key sign of the gold standard is when two people can interoperate without even knowing the other exists.

And Blaine provided some really good insight into the early days of Twitter when it was more like 5 employees than 150 – such as the conscious decision not to develop an official Twitter client, and his introduction of the Twitter API as the push towards opening everything up.

It was definitely a great event, and I’ve got a lot of appreciation for the efforts of the organisers. Plus BT Centre look kinda cool from what I saw of it…

My presentation on building online communities

I was invited to speak about ‘Building online communities to support successful media brands’ on Tuesday by the Association of Learned and Professional Society Publishers, as part of an event covering what Scholarly Publishing can learn from other industries.

As the opening act, and with a subject so huge, I opted to go for a fairly general overview to hopefully inspire more people to give it a go without worrying about the ‘correct’ way to do things – because I’ve found that beyond some simple principles, the most important thing is tailoring what you do to your specific community.

In retrospect I probably could have included some more specific case studies – for instance Absolute Radio on Twitter and Facebook! But that’s why I subtitled it ‘a work in progess’ because anything on online communities is going to need constant revision and updating, and I intend to create v2.0, v3.0 etc and hopefully involve some more people to create a more comprehensive guide.

Twitter serendipity

I’m sure there’s a linguiphile somewhere who will complain about my use of serendipity, but I’m willing to risk it to illustrate how microblogging not only gives a valuable return on the time invested – but sometimes incredibly quickly.

Like many other social media/technology writers and addicts, I’m also a bit of a stereotypical geek, with a passion for pop culture, comics and videogames. Unlike some though, I’m lucky that one of our London offices is right next door to Forbidden Planet, although it’s not good for my bank balance.

Commuting to work in London last week, I happened to tweet that I was going to try and get through a day of working next door to a comics mecca without spending any money – and within about 2 minutes I was advised to follow @Danacea – marketeer at Forbidden Planet! (The recommendation was via @DigitalMaverick).

Not only has it been great to chat around general geekiness and marketing, but I’ve already had some help tracking down a couple of books I’ve struggled to find – and the store now has a public face I identify with it!

And it’s only one example of getting put in touch with the right person, in a matter of minutes after I posed a question. And although I had an advantage by mainly looking for tech/marketing people, if you look at the sheer number of new people to Twitter every day, it’s becoming easier and easier to find someone for whatever niche you need. I wouldn’t be surprised to find local plumbers etc on there in a matter of weeks and months!

Plus I’m still proudly showing off the brilliantly trashy Karate Kid ‘Sweep the Leg‘ T-shirt I ended up buying when my willpower gave in -

Karate Kid T-ShirtSadly it’s out of stock online for you mere mortals…

It’s been a long – and wet – weekend

It’s amazing how blogging guilt can motivate a post at 10.40pm on a Monday night, but I’ve been a bit lacklustre. Mainly because I had a great weekend hanging out with my baby son, playing a little Xbox 360 (Rainbow 6: Vegas 2 is still my game of choice), and generally staying off the laptop as I’d originally planned to start rebuilding my car. But as the rains came down, the only choice was to hang out in the dry – which I duly did.

Getting back online, I was reminded how much I actually enjoyed this blog in the gap between starting to write on this new url, and finally setting up Google Analytics. Because I had no way to tell if anyone was reading – except for the occasional comment – I suddenly started relaxing and writing for myself again. No pressure to hit keywords, or make sure I updated regularly, or to increase my audience. Hopefully I can carry on in that vein, despite my foolish registrations on Technorati, Feedburner, and even the Adage Power 150, to put myself up against a large number of quality blogs.

Related to that is my reaction to the news my colleague and friend David Cushman has started regularly contributing to Stowe Boyd’s /Message. In the old days, I’d have probably felt a bit jealous if someone got picked up by a bigger print publication. But now it’s a lot easier to be magnanimous – mainly because any link from either of the two blogs now helps me far more than before!

In all seriousness, the nature and power of an increased network means that building, maintaining and valuing the success of friends, colleagues and peers suddenly becomes a lot more important than cutting ties to anyone who dares move on to other things. You never know what opportunities it may bring, and who may end up following a link to Dave, and then to here. And suddenly it really does become more about the people within a team working collaboratively, rather than always competing – and despite the hippy sentiment, it’s easy to find the value that can bring to any business.

*In a wave of productivity, there’s also a new update by me on my new group blog, 140char.com, dedicated to all microblogging. And don’t forget to subscribe via RSS if you don’t want to miss any posts here.