TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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Digital business needs to be effective more than efficient

January 19th, 2010 · Comments

One response to a changing economy, whether global or digital, is to pursue efficiency. Cut costs, overheads, staff and anything else you can to make your company as efficient as possible.
I’m quite obviously not Umair Haque, but I’ve been in companies or known friends and associates who have all been part of this drive at [...]

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Tags: business

Don’t worry about me…

October 12th, 2009 · Comments

There’s no need to worry about me, if you’re a company I buy products or services from.
After all, I’m just one person – you’ll barely notice the difference if I stop buying things from you. At most, I might make the buying decision for a family of three, so you won’t lose that much cash [...]

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Tags: Digital Culture · business

Why you should read ‘The Blue Sweater’ by Jacqueline Novogratz

April 13th, 2009 · Comments

If you’re involved or interested in charity, social good, business, management or leadership, then I highly recommend The Blue Sweater: Bridging the Gap Between Rich and Poor in an Interconnected World having found it important enough to read it twice in the space of the few days I’ve had it!
And it’s not even about social [...]

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Tags: business

Age is no barrier to success…

April 2nd, 2009 · Comments

One of the blogs I subscribe to, The Blog Herald, recently carried a fairly standard story about an company acquisition. In this case, it caught my eye, because it’s Teens in Tech acquiring The Youth Bloggers Network.
The CEO of Teens in Tech is 16-year-old Daniel Brusilovsky, while 15-year-old Patrick DeVivo runs the Youth Bloggers [...]

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Tags: Digital Culture · Digital Publishing