There’s no need to worry about me, if you’re a company I buy products or services from.
After all, I’m just one person – you’ll barely notice the difference if I stop buying things from you. At most, I might make the buying decision for a family of three, so you won’t lose that much cash – particularly if you’re a global corporation.
Don’t worry about the things that matter – reliable products, good service, etc – I’m easy to replace with a bit of advertising or marketing. And with the internet these things are so cheap to do. This new ‘social media’ stuff means you could replace me for free, even if you’ve always just though of the internet as something for geeks and nerds – you just concentrate on email and checking one or two business sites to keep an eye on your share price.
And whatever do you, don’t worry about the fact that I’m able to tell the world about why I stopped my consumer relationships with you, and what exactly caused me to go to your competitors – quickly, for free, and able to spread indefinitely via search, social media, even news websites. And the fact I can use text, audio, video, photography to support what I’m doing.
You just relax and close your eyes.
It will all be over soon…
(This post is dedicated to the lost sales we’ll never see again – which in the last week have varied from a couple of pounds to a potential five figure sum – all lost down to bad service or products…)
having found it important enough to read it twice in the space of the few days I’ve had it!
