TheWayoftheWeb

Newspapers will need to focus on their ‘1000 true fans’ when they switch on paywalls, judging by a survey released today by Paid Content UK and Harris.
The survey has appeared in response to plans by Rupert Murdoch and others to start putting news content behind a paywall, and reveals that if their favourite news site [...]

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I probably don’t point it out as well as I could, but all the marketing and business books (and some others for inspiration) that I heartily recommend are all linked via the Amazon store link in the left-hand sidebar.
They’re all honest recommendations – the only one missing is Dave Cushman’s ‘The Power of the Network’ [...]

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When you’re working or marketing a new idea, it isn’t just about having a new idea – it’s about that idea gaining traction.
The important thing to remember is that you have to have some friction (internal or external) to be able to get any grip.
That’s why roads get covered in sticky Tarmac, and why off-road [...]

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When it comes to balancing my time at the moment, it only takes a slight problem to throw things into flux. Which means I can either wait to post until my fully-formed thoughts are completely developed – or I can get back to part of what made blogging great for me in the first place, [...]

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