TheWayoftheWeb

Firstly, Merry Christmas to everyone!
Secondly, my love of marketing means that I couldn’t help but comment on a micro-brewery I discovered when I stocked up on alcohol for Christmas (in moderation, obviously!).
I’m still coming to terms with getting older – and discovering a taste for ‘real beer’ rather than massmarket lager, so I always like [...]

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It’s been said before, but having chatted with some of my readers, and having been unable to quickly find a previous online example, I though it’s worth restating: There’s nothing new in Web 2.0.
And by that, I mean there’s nothing new about the facilities Web 2.0 offers. And now for some examples:
Tagging: Every time you’ve [...]

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I’ve been involved in a lot of discussion about measuring social media and social networks, particularly around readership, influence, and social media and community marketing. And I quite often hear the quote that such measurement is like ‘figuring out if you have a good marriage’, which comes from Ian Schafer of Deep Focus. The Adweek [...]

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