TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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The painter’s house goes unpainted

June 19th, 2009 · Comments

If you’ve been reading for the last couple of months, you might be aware that I recently joined Absolute Radio as the Digital Marketing Manager.
The good news is that I’m loving my job, as it’s really refreshing change to be working with a team dedicated to one brand again, having worked across so many brands [...]

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Tags: Blogging

The end of an era…

April 29th, 2009 · Comments

It’s been quite a momentous week for me, hence the lack of blogging. Aside from celebrating my son’s first birthday, the big event concerns my employment.
After an immensely enjoyable and educational eight years, I’ve left Bauer Media.
I hadn’t been actively looking for a change, but a couple of interesting opportunities had been put my way, [...]

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Tags: Blogging · Digital Publishing

Stop grouping and griping – start thinking and doing

December 19th, 2008 · Comments

It’s tempting to think that social media is a good place to be right now – after all, there’s good evidence it’s one of the few areas of growing employement.
There’s also plenty of talk about how it’s going to grow as a low cost/more effective way to engage people, and therefore drive revenue – but [...]

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Tags: social media marketing

How I went from Journalist to Community Marketing Manager

March 19th, 2008 · Comments

For the last seven years, I’ve been lucky enough to combine my love of motorcycles and the internet by working on www.motorcyclenews.com (MCN) It’s a title with a 50+ year history in print, a title I read with my dad as a child, and a title which regularly broke news on topics like speeding and [...]

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Tags: Uncategorized