I’ve coined the term ‘the supermarket effect’ in conversation and in passing, and never really publicly defined it. So for future reference:
The Supermarket Effect: The initial response to a new layout to a website, which echoes your first reaction to a supermarket changing it’s layout; ‘Oh, for crying out loud, where have they put the [...]
‘The Supermarket effect’, and how to minimise it…
November 18th, 2008 · Comments
Tags: community
How social media can turn us into babies
August 19th, 2008 · Comments
It’s been a long day, but one of the main things that has kept me going is my son. He’s just a few months old, and he’s at the stage where he’s just realised he has feet (and other body parts). Every so often he’ll look amazed as this thing on the end of his [...]
Tags: social media marketing

