TheWayoftheWeb

Developing my ideas about the missing piece of The Long Tail theory has taken a surprising turn, as a rather hopeful email to Chris Anderson, The Long Tail author and Wired Editor-in-Chief was met by a prompt and thoughtful email helping me to crystalise some of my ideas… Just goes to show that the connectivity [...]

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As I said previously, the excellent Long Tail theory implies how major media companies will continue to co-exist with the long tail of prosumers, but doesn’t justify their continued existence.
That posed me with enough of a problem to email the author (and Wired Editor-in-Chief) Chris Anderson, who inspired me to continue with a thoughtful response. [...]

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I’ve just finished re-reading The Long Tail by Chris Anderson (see Marketing Resources, or the excellent Long Tail blog), and still think it’s an essential book for anyone involved with the digital world – so all of us, really.
I do think that many people seem to wilfully ignore Anderson’s assertion that it’s an AND culture, [...]

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Ever wondered why networks tend to grow more quickly if they allow groups of self-form?
It’s because, no matter how well you know your subject and your customers, you’ll never predict their most interesting motivations for starting a group. And the ones that you might dismiss can end up being incredibly popular…
Take, for example, [...]

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