TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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Even Christmas drinks show something about branding

December 25th, 2008 · Comments

Firstly, Merry Christmas to everyone!
Secondly, my love of marketing means that I couldn’t help but comment on a micro-brewery I discovered when I stocked up on alcohol for Christmas (in moderation, obviously!).
I’m still coming to terms with getting older – and discovering a taste for ‘real beer’ rather than massmarket lager, so I always like [...]

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Tags: marketing

Santa’s sleigh redesigned by top car designers…

December 17th, 2008 · Comments

I had to blow the trumpet of one of the magazines I work with for Bauer Media.
Car Magazine decided to lighten the mood a bit for Christmas by asking car firms if they’d have a go at updating Santa’s transport – and Nissan, Ford, Rolls Royce and Bentley all responded… So Car have made the [...]

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Tags: Funny

The Christmas wishlist

December 3rd, 2008 · Comments

Normally the list of what I’d like for Christmas would be a 50-50 split between technology and entertainment, but the responsibility of being a new homeowner and a new parent in the current financial climate means the end of the gadget list.
Instead, I want to list some of the things I’d like to see happen [...]

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Tags: Blogging