TheWayoftheWeb

A few days ago I wrote about the efforts by Pepsi and Coca-Cola to engage their consumers in different ways – Pepsi chose social media, whilst Coca-Cola chose a loyalty reward scheme. And yet they are both making mistakes big enough for me to post ‘How Coke and Pepsi are wasting their online strategy‘.
It’s not [...]

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I have to admit that as a non-coffee drinker, I’m pretty addicted to caffeinated soft drinks. To the point where I’ve just shocked myself by working out that, in conjunction with my partner, we spend about £957 per year just on Coke or Pepsi! The fact that I can happily switch between the two main [...]

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I’ve had a bit of an unintended break from blogging, despite my best intentions. But even though alcohol and pretending to be a tourist in London hit my productivity, I didn’t escape social media entirely. Main because I spent the week with a very good friend I hadn’t seen in 10 years, having lost touch [...]

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