TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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Two good excuses to invest in printed materials…

November 13th, 2008 · Comments

It’s very rare I purchase a book. The last two were Tribes by Seth Godin, and Business Stripped Bare: Adventures of a Global Entrepreneur by Richard Branson, both of which have a lot to teach anyone in business and in social media marketing.
(Incidentally, after writing about Business Stripped Bare, here, a nice young lady named [...]

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Tags: Digital Culture · social media marketing

The Ofcom Communications Market 2008 report – and stacking media

August 15th, 2008 · Comments

I was going to write about the Ofcom Communications Market 2008 report, and particularly around the section looking at how multiple channels of media are being consumed simultaneously. But Nick Burcher beat me to it with a great blog putting how people are consuming different media at the same time into context with some really [...]

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Tags: Digital Culture