TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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Viral of the wrong sort – consumed by colds!

January 10th, 2009 · Comments

My son has only just started going to nursery, but has already picked up the first of the inevitable stream of colds he’ll get over the next year or so – and not only is he suffering, but he’s kindly passed it to both parents!
Hence a bit of a lack of blogging, but some interesting [...]

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Tags: Digital Culture · Digital Publishing

Scheduling your work with the ‘kitty litter’ method…

February 7th, 2008 · Comments

Don’t worry, I haven’t decided to switch to blogging about my pets! There’s already enough people filling that niche quite nicely.
The reference to kitty litter comes from the fact that I quite enjoy doing all the stereotypically manly jobs around the house, like DIY, changing light bulbs, and heroically standing up to insect and rodent [...]

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Tags: Blogging

Engaging the social network – and publishing a magazine

September 25th, 2007 · Comments

It’s been an interesting day today.
One reason was the mobile internet seminar organised by Emap co-blogger Dave Cushman, to encourage debate, discussion and understanding about the mobile web. It was one of the most interesting seminars I’ve been to, as it also included Tomi Ahonen, co-author of Communities Dominate Brands, and Jonathan MacDonald from new [...]

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Tags: business · journalism