TheWayoftheWeb

It’s tempting to think that social media is a good place to be right now – after all, there’s good evidence it’s one of the few areas of growing employement.
There’s also plenty of talk about how it’s going to grow as a low cost/more effective way to engage people, and therefore drive revenue – but [...]

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If only it was that simple! But to make it easier, I’ve finally started compiling a list of the tools and resources for the measurement of social media and community marketing and engagement – ranging from free to paid options, and Web Analytics to Buzz Metrics.
It’s in no way a comprehensive list, but as I [...]

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I actually intended to write a post about Digg today, and got halfway through it, when I realised that it would actually benefit from a bit more thought, research and polishing.
It comes on top of a few days which have seen several plans need to be adapted or comprimised, and several challenges. And it’s reminded [...]

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Before you start on Facebook or Twitter, and when you’re coming up with your strategy, there’s one important question to ask yourself.
Who’s more important – your boss or your consumers?
I’ll expand more on this shortly – but the answer isn’t as obvious as you might think…

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