TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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Motorcycling and the art of social media

August 31st, 2009 · Comments

As someone who combines an obsession with motorcycling with a love of social media marketing and tech, I picked up on a post back in July when Dave Winer met multiple world champion and motorcycling legend Valentino Rossi. One pioneered blogs, RSS, podcasting, and more, and the other has won eight motorcycling world championships, including [...]

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Tags: Uncategorized

About the community, by the community

February 6th, 2009 · Comments

Here’s a good example of changing the way we do things, by the always interesting Neil Perkin at Only Dead Fish, from an idea by the also always interesting Herdmeister. And like most good ideas, it’s blindingly obvious when you see someone else do it!
Basically Neil was due to present at a conference on the [...]

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Tags: Presentations · community · social media marketing

Passion is why Nine Inch Nails and vinyl are succeeding

January 7th, 2009 · Comments

There’s already a lot of commentary on the fact that Nine Inch Nails topped Amazon MP3 Album sales for 2008, despite the fact the first nine tracks of theĀ  album had already been released by the band for free under a Creative Commons licence.
And the fact that vinyl album sales doubled in 2008, hitting a [...]

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Tags: Digital Culture · community

Stop grouping and griping – start thinking and doing

December 19th, 2008 · Comments

It’s tempting to think that social media is a good place to be right now – after all, there’s good evidence it’s one of the few areas of growing employement.
There’s also plenty of talk about how it’s going to grow as a low cost/more effective way to engage people, and therefore drive revenue – but [...]

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Tags: social media marketing