Open discourse on Open Source surfaces familiar problem

I’m just on my way home after a great evening at the BT Centre for ‘An evening of open discourse’, which was an open self organising evening of discourse around open source, open data and open APIs.

There was a great panel initiating the discussion and debate, with Doc Searls, Karim Lakhani, Blaine Cook, Kevin Marks, Jeremy Ruston and Lars Kurth. A good enough panel for me to overcome the fact I was by far the least code-aware person in the auditorium by a factor of almost infinity. And then some. But given the fact I blog about microblogging exclusively on www.140char.com, the chance to listen to a former lead developer at Twitter and the principle co-author of OAuth was particularly of interest, even amongst one of the more accomplished panels I’ve seen.

Luckily, although I’m not an Open Source coder, I’m very much a believer in the opportunities it brings, and interested in the history of it’s continued evolution, and the human elements and personalities involved – and I knew enough to follow all the technical references, which was nice.

But problem the most reassuring thing for me was that it seemed the main two elements of the debate were two non-technology issues:

  • How do commercial and Open Source interests co-exist either alongside each other or in a hybrid model?
  • How you can assemble, motivate and integrate a community.

Those are two areas where I’m less ashamed of the fact I use Open Source tools, but I’ve never built even the smallest part of one!

And obviously the community model is of huge interest, and it was surprising in some ways to hear that there’s still a widespread admission of a lack of understanding about how communities might work in the Open Source developer world, which has been around for decades longer than the current assumed knowledge of a large group of marketing people in the social networking world.

Which probably shows the difference between people who deal with code, and those who might deal more in packaging and branding.

But it’s also clear that there’s still a huge learning for a lot of people around the fact that starting Open Source/crowd-sourcing/social networking/user generated content isn’t something that unleashes the ‘magic internet pixies’ who come and provided free coordinated, organised and harmonious free labour. One reason colleagues can manage to stay civil on many occasions is the fact they’re getting paid to be there!

The biggest challenge definitely seems to come for those businesses, such as Symbian, Sun or Linden Labs who have attempted to open up what was formerly a closed system, and then how those changes have sometimes struggled to be integrated into the rest of the business, and to motivate the open community in the way that was correctly, or incorrectly envisaged by the business originally.

Much the same as magazines sometimes suggested that when they unleashed ‘Commerce, Content, Community’ (the revised ordering of importance), that the content and community elements would take care of themselves.

Hence why communities don’t have hierarchies, shared beliefs, infighting, rules, standards, laws etc.

Oh wait.

I’ll try and expand more on communities across technology/networks and on and offline in the future.

 

There were also some really interesting insights, such as the power distribution of open source projects, in that, as expected a very small percentage of people do a lot of the work. But the perhaps surprising insight is that all of the new/novel ideas about the project came from the Long Tail, who might turn up, contribute one novel aspect from a different viewpoint, and then disappear – but their ideas make the project.

Kevin Marks did a good job of separating out the two principles of having open code which everyone might use, and having open standards which would allow different code to interoperate, and that the key sign of the gold standard is when two people can interoperate without even knowing the other exists.

And Blaine provided some really good insight into the early days of Twitter when it was more like 5 employees than 150 – such as the conscious decision not to develop an official Twitter client, and his introduction of the Twitter API as the push towards opening everything up.

It was definitely a great event, and I’ve got a lot of appreciation for the efforts of the organisers. Plus BT Centre look kinda cool from what I saw of it…

Motorcycling and the art of social media

As someone who combines an obsession with motorcycling with a love of social media marketing and tech, I picked up on a post back in July when Dave Winer met multiple world champion and motorcycling legend Valentino Rossi. One pioneered blogs, RSS, podcasting, and more, and the other has won eight motorcycling world championships, including claiming the last title of the 500cc two-stroke era, the firs of the 990cc MotoGP era, and claiming a title in the year he switched from the all-dominant Honda factory team to the underperforming Yamaha team.

And then during the Indianapolis MotoGP round I spotted a message by Robert Scoble:Just had lunch with the #2 motorcycle rider in the world (Gorge Lorenzo) So young and good looking and popular. Nice to all the fans too.’

Seems like Fiat in the U.S is inviting a few prominent tech people to discover the excitement of motorcycling. But motorcycling should also appeal because it shares a lot of elements with social media marketing and other interests that inspire passion and devotion:

Community: If you park by the side of the road in your car, it’s pretty rare anyone stops to help (unless you’re an attractive lady or own a rare car). The unwritten rule of motorcycling is that you stop for another biker in trouble – and surprisingly this actually happens quite a bit.

Passion: Motorcycling isn’t a cheap or practical method of transport in most of the Western world – it’s for people who want to feel freedom and excitement, and want to be absorbed into that world by reading and watching everything, buying upgrades for their bike, the latest helmets and leathers, matching t-shirts, mugs and anything else they can find. The biggest selling items of memorabilia for Austrain manufacturer KTM? Bright orange, KTM baby dummies (pacifiers).

Tribal: There are countless tribes within motorcycling – by manufacturer (e.g. Harley-Davidson) , by individual model (e.g. GSX-R owners), by location, by sport (MotoGP, World Superbikes, road racing, off-road etc), by budget (e.g extremely low cost ‘rat bikes’), by age (classic collectors). And each has stronger or looser ties with others – and individuals belong to one, or many in self-forming networks of niche interest – just as we see played out on Twitter or Facebook.

It’s extreme: Granted, as an overall group, it’s pretty huge niche. But it still requires road riders to accept that they’re more likely to be injured by a myopic car driver, that spare parts, maintenance and insurance cost far more than cars, and that some people will instantly assume that they’re antisocial and only out to race around at high speed. And that any accident is always the fault of the motorcyclist.

And in a non-Bluetooth enabled crash helmet it’s one of the few times a chronic multi-tasker is totally and utterly focused on one thing – which is why so many world champions admit that they feel ‘flow‘ when it all goes well.

As someone who worked for one of the largest publications in motorcycling, Motorcycle News, for seven years, I spent a lot of time learning about (and working with) online and offline communities on two wheels, and it’s definitely shaped the way I approach all the other communities I’ve worked with since then.

Anyway, if you want to see for yourself, the final laps of the 2009 Catalunya GP are worth watching (Sadly MotoGP have disabled embedding).

And the thing is motorcycling has always been this way…for instance, check out the 1991 Suzuaki GP with one of Rossi’s heroes, Kevin Schwantz:

Incidentally, I’ll keep my diary open for the British MotoGP round just in case, and especially the Isle of Man TT (one of the few events I didn’t get to visit for work…)

About the community, by the community

Here’s a good example of changing the way we do things, by the always interesting Neil Perkin at Only Dead Fish, from an idea by the also always interesting Herdmeister. And like most good ideas, it’s blindingly obvious when you see someone else do it!

Basically Neil was due to present at a conference on the subject of community. So he crowd-sourced it. And ended up with 30 slides submitted by a range of people (including myself). And a rather good presentation.

You can see his thoughts on crowdsourcing a presentation, and then presenting it, plus his words which accompanied it.

Due to my choice of blog template, you might need to click through to slideshare to be able to read the text well. It’s worth doing to subscribe to Neil’s presentations, like the one I previously recommended.

Passion is why Nine Inch Nails and vinyl are succeeding

There’s already a lot of commentary on the fact that Nine Inch Nails topped Amazon MP3 Album sales for 2008, despite the fact the first nine tracks of the  album had already been released by the band for free under a Creative Commons licence.

And the fact that vinyl album sales doubled in 2008, hitting a 17 year record of 1.88 million in 2008.

As Matt Mason points out, both examples show that ‘the physical souvenir of a digital idea still has value‘, and legitimate purchasing is becoming easier and more cost effective – for instance, Apple dropping DRM from iTunes and introducing variable pricing (although you’ll have to pay to remove DRM from tracks you already own). Om Malik nicely outlines the reasons why even the bonus from that DRM removal isn’t necessarily a good thing for the music industry – mainly because the three-tiered pricing structure being introduced could lead to more people expecting music for less.

And analysts are backing the idea that mobile music has to be free, for example.

Are there answers?

Going slightly further than Matt, I’d say buying an album already available for free, or investing in vinyl, shows something more than the benefits of better legitimate music stores or physical souvenirs.

I’d say it’s a direct result of passion.

The people most likely to download and spread NiN’s Ghosts I-IV are the passionate fans of the band. The people downloading from Amazon were aware of the album but either didn’t want to make do with the nine free tracks, didn’t want to download directly, or, possibly wanted to spread the word by purchasing via Amazon and propelling NiN up the charts.

Meanwhile to be a vinyl consumer you have to find a record player (hard to do offline outside of specialist hifi shops),  invest in needles and fluff removers, and actively seek out releases.

But what paying for NiN or vinyl does, is it elevates you from those people enjoying music as a diversion or convenient entertainment – it makes you someone who displays there passion for the band or format.

You don’t just like NiN enough to listen or download for free – You love them enough to pay $300 for the limited edition ultra-deluxe box set, and then buy the songs again via Amazon to promote them.

You don’t just have a convenient CD of new dance music or classic soul – you have the original vinyl with the ritual of selecting it from your shelf, sliding out the album carefully, putting it onto your record deck, and gently lowering the needle with the precision of a surgeon.

And anyone who witnesses either act is left within no doubt of your passion – and those who share it instantly mark you as one of their own. You’re not just a fan, you’re an Otaku.

It’s what sells a lot of products. For instance, the Halo Xbox game spawned two sequels, limited editions box sets, and a forthcoming strategy game.

  • Plus a table-top miniatures game.
  • The soundtrack CD for each game, plus a collection of the trilogy
  • 5 printed books
  • A graphic novel
  • A four-part comic book series
  • Calendars
  • Canvas Art
  • Posters
  • Vinyl Figures
  • T-Shirts
  • Controllers and headsets
  • Graphics to customise your console
  • Plus downloadable content to add to the original physical version, and customise your console dashboard

Then add in the derivatives:

  • Tournaments
  • Machima, such as Red vs Blue, which has it’s own DVDs, clothing and collectibles.
  • Halo costumes for Halloween or conventions.
  • And all sorts of other stickers and clothing from other retailers.

Now, how could you be a ‘real’ Halo fan if you just had a standard copy of the game? That won’t help you connect with other real fans, given 20 million copies of the series have been sold.

To show to other people you’re a ‘real’ Halo fan, you’ve got to have queued for the midnight release of the game, and have a sealed Limited Edition version. You’ve got to have the sountracks. At least one figurine of the Master Chief. A few of the books. Maybe a T-shirt.

After all, none of this is new!

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