TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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BBC reminds me of two elements of consumer satisfaction

August 17th, 2009 · Comments

I’m a big fan of much of the work the BBC does online, and in general it does a very good job of providing a massive amount of content in a fairly logical manner.
But using the site as a consumer with a couple of urgent needs highlighted a couple of things which I think are [...]

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Tags: Digital Publishing

I’m not a number – or a user – or a visitor

June 30th, 2008 · Comments

For a while I’ve read various people debating whether ‘traditional’ terms for people online are still effective. Do we really just want ‘visitors’ – as if they turn up, pay their museum entry fee, look at the exhibits and then leave? Or is it fair to assume they’re users – as if we’re peddling heroin? [...]

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Tags: Uncategorized