TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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Will customer service come to social media?

January 12th, 2010 · Comments

Despite the constant call for companies to engage in customer service via social media, it’s rare anyone points out that the people running the social platforms are generally a bit rubbish at servicing customers themselves…
John Batelle writes about the challenge Google faces with the Nexus One – in that it’s not a company geared for [...]

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Tags: 887 · customer service · social networks

How Coke and Pepsi are wasting their online strategy

November 28th, 2008 · Comments

I have to admit that as a non-coffee drinker, I’m pretty addicted to caffeinated soft drinks. To the point where I’ve just shocked myself by working out that, in conjunction with my partner, we spend about £957 per year just on Coke or Pepsi! The fact that I can happily switch between the two main [...]

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Tags: Uncategorized · social media marketing