TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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How Coke and Pepsi are wasting their online strategy

November 28th, 2008 · Comments

I have to admit that as a non-coffee drinker, I’m pretty addicted to caffeinated soft drinks. To the point where I’ve just shocked myself by working out that, in conjunction with my partner, we spend about £957 per year just on Coke or Pepsi! The fact that I can happily switch between the two main [...]

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Tags: Uncategorized · social media marketing

Another great tool for improving email – this time, Outlook

November 19th, 2008 · Comments

I’ve already shown how to improve your email experiences with the Remember The Milk gadget for Googlemail, and OtherInbox for filtering signups and other email detritus. But, like many people, I’m tied to Outlook for my main corporate email – but there’s an easy way to improve it with Xobni, that just got even better.
It’s [...]

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Tags: Uncategorized

I’m all over the place…quite literally…

August 20th, 2008 · Comments

How so?

I’ve just published a new post over at www.140char.com on How to back-up your Twitter account and contacts.
Although I’m still using Feedeachother as an online RSS reader (Find me, here), I’ve bowed to public opinion and also signed up for Google Reader. It’s no slur towards Feedeachother, and the hard work by it’s creator,Udi, [...]

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Tags: Blogging · Digital Culture

Social networking site angers users…

September 2nd, 2007 · Comments

It seems like Twitter and the blogosphere is full of complaints about new social networking site Quechup. Just look at a quick Google search.
Lots of sites now offer to search your online and offline email and IM clients for people you know who might be using the same service. And most will then let you [...]

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Tags: social networks