TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

TheWayoftheWeb header image 4

Attribution in advertising…

May 13th, 2009 · Comments

I’ve just been reading a great post on the Creative Review blog which covers a growing issue in advertising at the moment.
Namely, the increasing crossover between videos on Youtube, and mainstream advertising which may or may not have been inspired by the original.
Honda’s Let It Shine commercial led to similar thoughts from Carl and Dave.
And [...]

[Read more →]

Tags: advertising