Ingredients missing from Twitter's Blackbird Pie to embed tweets

Twitter’s message embedding tool, Blackbird Pie, is now live. Well at least it would be, if the application hadn’t already toppled over due to the interest in it:

Twitter's new Blackbird Pie application for embedding tweets crashes on launch day

The above tweet had to be captured the old-fashioned way. But having had a look at the posts about the service before it fell over, I have to admit I’m fairly disapointed so far.

So on the plus side:

  • You just submit the url of a tweet to get the code
  • It picks up the font used in your tags to emulate your blog style.
  • It copies whatever background the original tweeter used.
  • The @tags, hashtags and account itself are all clickable.

But on the downside:

  • It was never that tricky to embed a tweet before – I just used the Aviary plugin for Firefox for a quick screengrab, upload the image, and then manually link to the account or hashtag as needed.
  • I’ve yet to see someone display an embedded tweet, but what happens if Twitter decides to remove that content from their system?
  • The block of code provided is a huge amount to copy and paste just to embed an element. Certainly something I wouldn’t want to have to edit to fit the size of any site/blog.
  • It seems like a hugely missed opportunity so far. Embedding an individual tweet isn’t a problem – but what is more problematic is capturing a few, or a whole conversation between one or more people. I’m sure I’ve seen one tool for capturing conversations but can’t remember what it is, and using my own quick screenshot method or Blackbird Pie it’ll still be a pain.
  • It’s crashed already, despite being built by people familiar with the size and scale of Twitter. And it’s not even showing a Fail Whale (Fail bird?)

Blackbird Pie seems undercooked

I’m really not sure why Twitter has released this now. We’ve had their acquisition of Tweetie, the release of BlackBerry and Android applications, and the launch of Promoted Tweets. Why rush out something which doesn’t actually offer anything particularly beneficial to users? Unless it’s simply there to add control for Twitter (And perhaps promotional partners).

After all, it may help when dealing with DMCA issues with particular messages.

Did Microsoft China copy and clone Plurk?

Is Microsoft China’s MSN Juku a straight theft of code and design from Plurk, the microblogging service which has had major success in the Asian world?

Despite fading after initial interest in the West, Plurk now claims to be ten times bigger than Twitter in Taiwan alone, and the preferred method of microblogging in many Asian countries, despite access to the site being banned by China in April 2009. At the time, Plurk’s top five countries were Indonesia, Taiwan, the Philippines, the U.S and China, so it was a big issue.

Now the issue has got even bigger, as described in a blog post by Plurk co-founder and lead developer, Amir, which states what they think has happened:

  • Microsoft China officially launched its own microblogging service, MSN Juku/Hompy/Mclub, some time in November, 2009.
  • The service’s design and UI is by and large an EXACT copy of Plurk’s innovative left-right timeline scrolling navigation system.
  • Some 80% of the client and product codebase appears to be stolen directly from Plurk!
  • Plurk was never approached nor collaborated in any capacity with MS on this service.
  • As a young startup, we’re stunned, shocked, and unsure what to do next and need your support and suggestions.

And judging by the images and code displayed on the Plurk blog, it seems far too suspicious to be a mere coincidence.

Spot the difference:

image

And again…

image

And once more with feeling:

image

It’s pretty amazing that a company of the size of Microsoft China would even think about stealing code to power a new launch, and that it’s gone this far if so. The only logical reason could be that China’s internet laws and lack of access to the outside world could lead to people thinking no-one would notice.

The question the Plurk team is asking is how to tackle the problem?

My guess is that the bad publicity wouldn’t necessarily worry Microsoft China, but might worry Microsoft itself a little more, particularly given all the efforts to fight Chinese piracy and protect intellectual property that Microsoft has supported. It’s a big harder to do that when you’ve got a clone of a reasonably well-established and successful company sitting there for all to see.

Techcrunch has also covered the story, and I’m looking forward to seeing what, if any, response they get from Microsoft.

My guess will be that MSN Juku will go quiet for a while, before perhaps reappearing with a slightly more unique codebase and design. If not, perhaps the only other option will be for Microsoft to get into acquisition mode – something that didn’t work out well for Google and Jaiku, and isn’t likely to work when the starting point is a complete rip-off!

Update: The outcome is that yes it’s a clone, but apparently done by a third party developer when everyone else was obviously on holiday or in a meeting. The site has been taken offline indefinitely, and the only remaining question is whether Plurk, which is a pretty small and young startup, will bother to try and take matters further, which given the legal resources MSN has, is probably unlikely…

Be careful when naming your Twitter application…

If you’ve built a third-party application for Twitter, you’ll want to think carefully about what you call it, following the company trademarking the term ‘Tweet’.

The official response has been posted on the Twitter blog by Biz Stone, after Robin Wauters highlighted the issue over at Techcrunch. The official announcement is:

‘We have applied to trademark Tweet because it is clearly attached to Twitter from a brand perspective but we have no intention of “going after” the wonderful applications and services that use the word in their name when associated with Twitter. In fact, we encourage the use of the word Tweet. However, if we come across a confusing or damaging project, the recourse to act responsibly to protect both users and our brand is important.

Regarding the use of the word Twitter in projects, we are a bit more wary although there are some exceptions here as well. After all, Twitter is the name of our service and our company so the potential for confusion is much higher. When folks ask us about naming their application with “Twitter” we generally respond by suggesting more original branding for their project. This avoids potential confusion down the line.’

Which is interesting from a marketing point of view – Twitter has namechecked and praised some of the great apps currently using the word ‘Tweet’, including Tweetdeck for example, and suggests it may only use the trademark to go other apps which try to pass themselves of as official, for example.

Then again, ‘to tweet’ or ‘I’ve just tweeted’ suggests common usage of the word as a verb anyway. I’d be interested in hearing from any legal experts about what that would mean for any trademark cases.

And Mark Evans points out that Tweet.com is currently a site claiming to be about birds.

So if you can’t use ‘Twitter’, and might want to stay away from ‘Tweet’, what about Twit?

Well, that could cause problems as well – Robert Scoble reports that Leo LaPorte has trademarked ‘Twit’ for his longrunning TWiT TV netcast network (It stands for This Week in Tech if you didn’t know, rather than being Twitter related, and is something I recommend having a listen to…). There’s a related Friendfeed discussion going on…

So you might want to steer clear of Twitter, Tweet and Twit.

There are obviously reasons why Twitter wants to maintain some clarity between company products and 3rd party applications – particularly when they might be launching more of their own for premium users. At the same time, the constant referrals to ‘Tweet’ and ‘Twit’ have definitely helped publicity and common usage of the parent service, as has the availability of such services.

At the same time, the generic terms aren’t as well used – for instance, microblogging. Which is a bit of a shame, given 140char’s ranking for the term ‘microblogging blog‘!

Personally, I’d recommend building your own brand name – it’s a long term win but means you aren’t tied to one service or risking trademark problems. The short term benefit of going for the most common Twitter terms is likely to be waning as so many exist, and you’ll be able to carve out your own niche.

Who will kill online newspapers first? Their subjects, or the lawmakers?

It could be a great time to run a newspaper soon, if Judge Richard Posner has his way.

He has suggested that linking to copyright material should be outlawed,

‘Expanding copyright law to bar online access to copyrighted materials without the copyright holder’s consent, or to bar linking to or paraphrasing copyrighted materials without the copyright holder’s consent . . .’

You can read his blog post, or the appropriate level of disbelief in Erik Schonfeld’s coverage, as he rightly points out this idea would outlaw public discourse, freedom of speech and fair use rights.

Jeff Jarvis mentions a column by Connie Schultz which proposes content would be available only on the originators website for the first 24 hours.

If either law ever came into existence, I have the perfect way to create a hugely successful news source.

Licence it all under Creative Commons.

While the rest of the newspaper sites are struggling to understand that they can’t coerce people into only linking to them in the correct, legal, or desired way, a Creative Commons site would clean up in inbound links and traffic until it was the only one standing!

What about when the subjects we cover start to control the news?

An interesting series of articles is just starting over on Nieman Journalism Lab, discussing what happens when Sports Leagues are able to become media moguls and control the news.

In the U.S., Major League Baseball has launched it’s own cable TV channel MLB Network, which is the focus of the first of the four part series.

But it isn’t just leagues that can afford TV which offer a threat.

It’s every organisation or business which is now able to reach consumers/fans directly via Facebook, Twitter, Email etc. All enabling them to reach an ever-increasing audience to distribute their beliefs, opinions and news.

Whether or not that content is well-received is another matter, but the simple fact is that it’s out there, and increasing daily. And will only increase for every bit of evidence that can indicate it’s more effective in driving transactional revenue than straight advertising.

Every media business needs to be planning for what happens if and when the subjects of your stories (and advertisers) start telling them for themselves.